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salespodder

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AI Copywriter Graphics

Email subject lines can cause Gordian contortions throughout my cortex. But fear not, AI is about to be at hand. Yikes or yay? I was alerted [https://www.bbc.co.uk/news/business-47944276] to this upcoming tsunami of algorithm produced text via examples of computer generated ad straplines. And some

Extra Revenue Per Square Foot Office Designer Metric

> “Undoubtedly, when we go and experience people moving into a new office they walk around going ‘wow, this is so cool, is this actually where I can work?’ If you want something categoric, we recently did a job. A legal firm. They moved out of an office where they

Don't Let Your Imagery Falter

We’re all Greenies now. This month sees one of the foreboders release their latest treatise on our impending doom. Plenty of good pitching to learn from. The phrase “bleach away” prominent too. Synonymous with negative impact of corporate inertians as well as carbon addicted governments. Bill McKibben [http://salespodder.

Who Rehearses Leaving A Message

I made a call across time zones. Deep into night-time where I was. The intended recipient unavailable. Their encouragement to leave a voice message kicked in. I duly spoke. When finished, I noticed first that the entire dial had taken less than sixty seconds. Then it quickly hit me. I

If It Can Happen to Boeing

I cry inside (and sometimes out) when I hear the following uttered by supposed sales leaders. “We know our sales process” (they probably don’t) “We know our ideal customer profile” (they very likely don’t really) “We fully test our new products” … they absolutely do not. Alright, so you

The Adidas Trap-Check Your Pitch Does Not Echo An Ordinary Figurative Mark

A long-running retail intellectual property dispute made headlines this week. A brand that long ago (including with their 80s Patrick football boots) used two stripes as their branding, objected to Adidas trying to expand the scope of their three-striped design overlay. The ruling found against [https://news.sky.com/story/

Prospect Stacking Energy

> “You can never have too much on the go” Pipeline advice well meaning, if open to damaging misinterpretation (hint: process…), I was once given a quarter-century ago. There’s crippling rolling powercuts in S Africa. The nationalised energy provider, Eskom, long fallen victim to “state capture”. Corruption and graft

Cambridge Climate Repair Centre

> ♫ We’ve no insurance policy in place Like putting up mirrors in outer space Cloud ships spray into the sky Expect a miracle standing by Geoengineering’s magic bullet Cut emissions could just do it Can Green Tax maintain wealth Open commitment, not by stealth ♪♪ [https://www.mirror.co.

Your Biggest Weakness?

The “snidey” monopolistic Leftist media in Britain are presently knotting themselves into a swirling fit. The current ruling political party are electing their new helmsman. This is (sadly [https://www.republic.org.uk/]?) no Presidential democracy. So no mere citizen ever gets a vote for supreme leader. Imagine a US-style

Uber Selling Never Stops

Here’s a phrase you might have heard. Many a pitch for some radical new marvel contains something similar. Indeed, since any truly disrupting tech has swept the globe, it’s been a well worn trope. Today’s incarnation is akin to; > “yes! we’re the uberisation of _________” Fill