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Bliss Point Contact

Courtesy of a recent fad diet creator, I see that the dreaded/desired place where peak pleasure lives is in the news again. Their focus is on Big Food’s relentless drive to establish the necessary “bliss point“; the precise amount of sugar, fat or salt guaranteed to “send consumers

Is Your Funnel Full Of 18 Or 12 Inch Pizzas?

[https://twitter.com/fermatslibrary?lang=en] A widely shared new year slice of pizzadom. I did for a while wonder about the sheer maths of this. Is there a graph showing where a particular percentage larger of one is equivalent to a pair of smaller pizzas? Still, in this case,

Wine Shop Selling & Your Sales Punch

One of those hip and happening farmers markets. Expanded over the past decade, now even an adjacent bottle store has a pop-up bar outside. Inside the shop, I was asked by one of the staff if I needed any help. Being English, I naturally averted my eyes, saying something akin

Paradigm of Abdundance from Water to Funnel

Professor Anthony Turton is trying to change our attitude to water [https://city-press.news24.com/Business/water-solutions-exist-but-we-are-hamstrung-by-the-lack-of-political-will-20180309] . He bemoans that we view it as a finite stock. This means our treatment of it has made us turn it into a rare and diminishing resource. Much better to think of it

Can You Physically Show The Problem You Resolve Like These Schoolkids

This took me back to my tiny classroom days with a twinkle. The southernmost tip of Africa has a lighthouse, with a small museum at its base. Local school children have on display a project on ocean plastic. In the middle of one room, you’ll see from my pic

You Need A Catcher

I was comforted to hear this presentation tip from the world of pharmaceutical sales. Back in the day, before the wonder of freely available satellite mapping as shown above, a lady was trying to sell into a particular region. They prospective clients faced the upheaval/opportunity of a new facility

Does Annual Billionaire Founder New Year Resolution Match Your Sales Aims

Feeds are abuzz with the latest New Year Resolution of Gazillionaire Facebook Founder and all round figure of light/dark, Mark Zuckerberg. This year’s iteration seems to be garnering more opprobrium than usual, dismissed as mere techpreneur virtue signalling. Here’s eachwidely reported [https://www.businessinsider.com/mark-zuckerberg-new-years-resolutions-list-2018-1] accumulated

New Year Emulation Presentation

Building from yesterday [http://salespodder.com/curated-bizarrerie-for-the-kick-off-deck/]‘s thoughts on sales year Kick-Off presentation slidedeck ideas, I realised my feeds recently were full of listicle sewage around the seasonal fayre of resolutions. Then, a possible sighting of a rose growing alone on the surrounding manure. Someone decided to make a

Curated Bizarrerie for the Kick-Off Deck

Calendar year Sales Kick-Off events are looming. Typically for the mid- to late-Jan, the lubricated bonding get-together doubling as motivational push for the year ahead. Among the trumpets, perorations and glossing over the unpopular parts of the comp plan, leaders are usually required to deliver their presentation on a key

Don't Cheapen Your Image

Over a long weekend I came across a pair of leisure retail fails with reminders for the solution seller. Up top is a section of courtyard from possibly the only tourist-orientated spot in a town slightly off the typical holidaying route. The cafe incorporates a gift shop. Clearly much money