salespodder

salespodder

http://salespodder.com

Quality Storytelling Slant

A Chief Exec regaled me with his current favourite recently-acquired client story. It was a cracker. He loves sales storytelling. And on this occasion told the tale of his new customer’s growth. Stellar, explosive. He covered where they were and why they went there. Jaw-dropping stats about their product

Does Othering Have Selling Merit?

Perhaps here’s an important selling word; “the”. I now know this because I heard a Sussex Uni linguist on the radio discussing the 2016 US presidential election [http://qz.com/806174/second-presidential-debate-linguistics-explains-why-donald-trump-sounds-racist-when-he-says-the-african-americans/] . She described Othering. Her definition has sinister overtones of victimisation; “treating people from another group as less

Who'd Be A Pollster

There’s plenty of forecasters that get a bad rap. Quite rightly. Economists pitch opinions as facts, falsehoods as truths, pipe-dreams as plans. Politicians are accused of being hopeless dreamers and hapless implementers. And what about all those shysters forever plain wrong on tomorrow’s weather. Yet one class of

7 Bigly Solution Selling Ramifications Of American Presidential Race

Listening intently to the US election vote-count coverage, one thing was abundantly clear. Metropolitan liberal elites were having kittens. The shock displayed by the parade of indignant Establishment politicians, analysts and commentators felt as misguided as it was imbalanced. And that’s from someone who didn’t have a dog

Have You A Dish Worth Instagramming On Your Menu

The first ever mealtime photo – The Set Table by Joseph Nicephore Niepce in France 1827 – using an enhanced copy, colourised by Algorithmia online then brightened by Apple’s ios photo editor -------------------------------------------------------------------------------- It appears restaurateurs the world over are creating deliberately social media savvy meals. Every menu set to have

Property Agent Contracts Push

Here’s the text of an email I was shown the other day. It was sent by an estate agent, trying to sell a commercial plot. > I am happy to meet you on site at a time that suits and will bring along a copy of the floor plans

Do You Know The Keys To Incumbency

The world reels from the prospect of either of the most unpopular and potentially unsuited candidates ever to run winning the 2016 American presidential election. One man though, sought to clear the mist. Professor Allan Lichtman has always managed to predict who will win. Although this time, he says it

Desperate To Fill A Hole In Your Bid Grid

Confessions of a prime ministerial advisor emerged in London this week. The person in charge of “event planning” during last year’s UK general election revealed a mistake. It seems the Campaign Schedule has a name; The Grid. It has the ring of an oppressive sci-fi dystopian masterplan which can

Conscientious Versus Over-Confident Quick Sanity Check

Fascinating social media news emerged through a British insurer this week. They had a product banned by Facebook. In part you suspect, because Facebook didn’t think of the idea themselves. In widely reported events, Admiral Insurance developed a quote process for drivers wanting car insurance for the first ever

Parklet Campaign And Your Winning Slide Decklet

[https://www.instagram.com/futurecapetown/] Have you a single pic that sums up your argument? A while back there was a wonderful movement to create public areas where there were none. On my local shopping main road, a couple of street parking spaces were replaced with a purpose made “parklet