salespodder

salespodder

http://salespodder.com

Secret Agent Dance Of The Seven Veils To Find Your Prospect Mole

Former MI6 spy, Harry Ferguson, was on the radio. He revealed what breaks agents the most. It is when they persuade someone to do something for them who then ends up in the hottest of water. The example he gave was that he himself could not enter an Iranian nuclear

Best Seller Crime Fiction Pitch

Ian Rankin’s twentieth installment of his detective Rebus series hits number one in the UK charts this week. On radio, I caught his pervasive Edinburgh brogue detail how he introduced each new novel to his publisher before he wrote it. He sent simply; “a 30-word pitch and a title”

What Sales Can Take From PM Cameron's EU Brexit Letter To Tusk

[https://salespodder.com/content/images/wordpress/2015/11/deardonald-top.jpg] Two thousand words. Across six pages. Only a main headline with two section titles, one with four subheadings, for breakers. Not the kind of document you often see in selling. Whether sanctioned or suggested. Yet this is an incredibly important

A Supermarket Trick For Your Quotes

[https://salespodder.com/content/images/wordpress/2013/11/yellowtags-supermktredwines.jpg] A friend mentioned to me that they were a sucker for the yellow price tags on supermarket shelves. They forever feel drawn to the products they sell. So I checked this out. As you can see in my above pic

Deploy Deadly Owl Strike On Deal Dissent

Comedian Rob Newman coined a delicious concept. In his Entirely Accurate Encyclopedia Of Evolution [http://www.bbc.co.uk/programmes/b06gwnx2] he discussed the genetic belief behind girls predisposed to pink, and boys blue. Stemming from one piece of research which attributes the need for caveman to recognise blue sky

14 Things Customers Do Not Have To Do Before Breakfast

[https://salespodder.com/content/images/wordpress/2015/11/davosweftweet-14beforebreakfast.jpg] Much mirth at the expense of Davos this week. Those that run their elitist World Economic Forum talking shop tweeted this promo. It was roundly derided by the web. From jokesters thinking up an extra number fifteen, to those suggesting

Who Is Pitch Rolling Your Prospect?

My fondness for spotting parallels between politicians selling us policies and our solution endeavours sparked again this week. London’s Westminster Village is beside itself with the first intervention by PM Cameron in the Europe referendum debate. He happens to say, ‘no land of milk and honey out of EU’

Reassure Rebuild Re-ask; The Charity Cold Calling 3Rs Trap

> “Ian McDowell experiences misery working in a cold calling centre to raise money for charities and questions this method of fund-raising.” We’re indebted to this comms pro for recounting his trauma. Listen yourself via the September 2015 free BBC download [http://www.bbc.co.uk/programmes/b068xjtl] of

Soup Up Your Next Sales Meet The Detroit Way

[http://detroitsoup.com/] Social enterprise Detroit Soup [http://detroitsoup.com/] is spreading. Anyone with an idea how to improve their community can pitch to a roomful of fellow residents. 4 different ideas (max), a 4-minute pitch each, and 4 questions (only) for every pitcher to field. Then everyone present pays

Burning Sugging Screamers

There’s precious little retail boiler room telesales do that is recommended for us solution door openers. UK investigative tv show Dispatches placed a pair of reporters undercover inside two such operations this year. One was outright cold calling. The other, pretty much the same but trying to creep under