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The Imperfect Time When Nothing Gets Sold

I’ve enjoyed watching snippets from the literary bonanza that is the Hay Festival this past week. An amazing 700 events in such a seemingly unusual place. Famed for “slick willie” Clinton’s description as “Woodstock for the mind”, albeit slightly lost on someone my age. I was intrigued to

What's Your 25-Word Story?

[https://salespodder.com/content/images/wordpress/2014/05/robbrydon25wordstoryhay31may14.jpg] Another Hay Festival gem. This time from comic Rob Brydon. Inspired by the national 500-word story children’s competition, he composed his own constrained tale. For him though, only 25 words were allowed. Bear in mind, it’s all in

Is Pharrell Williams' Suggestive Close Off Limits?

“Popstar adopts salesman line”. Quite a headline. And who is the biggest popstar on the planet right at this moment? It could well be Pharrell Williams. There cannot be a soul untouched by his mega Happy anthem. Save for some despicable Iranian mullahs. His recent song sales are record-breaking (such

Sales On A Beermat 2005 Southon & West

[http://www.mikesouthon.com/] I was really hoping to like this book. Written by Englishmen for someone new to sales, extoling simplicity from the title. Yet I was frustrated. At fifteen quid for 150 pages I was expecting more. I can’t help thinking the intended audience would be frozen

When Short Of Slidedeck Colour Ideas

[http://www.pantone.co.uk/pages/index.aspx?pg=21129] Following on from earlier colour suggestions where you’re client has only monochrome schemes. I found that many a colour company creates PR around ‘trends’. First up, Pantone. They anoint their own ‘colour of the year’. And why wouldn’t

Are You Selling Gold For The Price Of Silver?

During watching a programme on an English telly catch-up service I came across this ad. I couldn’t help be struck by the store manager’s sigh. > We’re selling gold for the price of silver He’s clearly a bit miffed that so much fine oak furniture was being

When Your Audience Are More Likely To Embrace A Key Number

[https://salespodder.com/content/images/wordpress/2014/05/embrace-2014-album-cover.jpg] This is the artwork from a new album I’ve recently listened to a few times. The swirling influences from Joy Division meets 80s goth meets 70s pub rock of the band, Embrace [http://en.wikipedia.org/wiki/Embrace_(English_

Can You Take From TV Product Launch Experience?

We can indeed occasionally learn from our retail brethren. Over the weekend I caught insight from one of those barmily successful shifter’s of home-based products. The kind that blanket telly shopping. John Mills [http://www.jmldirect.com/] began in England in the mid-80s with items that he sold from

Are You Suffering Democratic Deficit Within Your Customers?

With the latest round of European elections this week, I’ve picked up a lot of airtime on this issue. Voters are apparently massively disengaged from the Euro parliament. To the extent that less than ten percent of people can name an MEP that represents them. This is hardly surprising.

Make A Sentence Stand Out

[https://salespodder.com/content/images/wordpress/2014/05/text-block-alt-hires.png] For all the need to limit text in your slides, there’s plenty of times when you simply have to throw a bunch of words onto the screen. Where it’s a memorable quote, there are ways of doing so