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Ferrari Cheapstakes

The Prancing Horse. A marque of the highest calibre. A culture steeped in the very best. That's the image. Yet I discover an alternate lens. A salesperson I know was selling into them. Their Stable's retail division. They won the order. The reason? > "We chose you because you were the

8 Things Creatives Showed Us About Our New Videolink Epoch

> pic.twitter.com/o7fWqgdWdt [https://t.co/o7fWqgdWdt] — Cursed Commercials 📺 (@CursedAds) March 5, 2021 [https://twitter.com/CursedAds/status/1367688902409084929?ref_src=twsrc%5Etfw] Don't be like Coffee Steve. There's been plenty of promo piggybacking on WFH zoom calls. Above is one example, from a US coffee brand. > 'when your

You Don't Need To Spend A Grand, Unlike Adele

The snippet above links to a bookshop 'mole', confiding Adele's approach [https://www.dailymail.co.uk/tvshowbiz/article-10679869/EMILY-PRESCOTT-Adele-spends-1-000-Chelsea-book-splurge.html] to curating her zoomscape. In short, she wants a certain style of backdrop for videoing from home. Decides she needs books behind her. Nips down to a fancy bookstore. Spends

Pause-Push-Pulse

British university biologists coined a great term during their study of what happened to wildlife when humans en masse went into lockdown; the anthropause. Now no longer shielding from that coronavirus, they suggest we now enter a frenzied phase of catching up activity; the anthropulse. I couldn't help but think

Renaissance Seller

If someone calls you a Renaissance Man or Woman, then they imply you're a person with expertise in more than one area. I've seen this concept also apply the label, 'Ultimate'. There's an old joke I've heard too. Unsurprisingly from female comics. 'Never trust a man who tells you he's

Strive For Team Unity

I have seen many a worthy salesteam sunk by a disruptive senior salesperson. They do their numbers, yes. But constantly bitch and moan and cause havoc. Always chipping away against pretty much everything other than them inside the organisation. No chance missed to slate, berate and display downright hate. Towards

Spring Statement Speech Sorter

Perhaps the most underused function in slideware is the ability to see all your slides at once in thumbnail. Known variously as the slide sorter view (Powerpoint), light table (Keynote) or grid view (Google Slides). It's where you can truly gauge the flow of your precious presentation. Measure how the

Spring Statement News Site Splash InfoDoc

The above screenshot is from a London broadsheet website. In the run-up to a major annual event later that day in Westminster. The Chancellor's Spring Statement. The Telegraph splash atop their homepage's container resembles our landscape slide dimensions. As it stands, this is a useful guide for a so-called 'infodoc'

Don't Go The Way Of The Tank

Are we witnessing the end of tank warfare? The dogged Ukrainians are stopping the Russian invaders in their tracks. Literally. Tanks stranded. Their movement stalled. Many destroyed as sitting ducks. Much comment from those in the know wonder whether this is the moment signifying we are passed Peak Tank. In

Calling Momentum

After winning nine on the bounce to re-ignite a rivalry for the ages and a title race run-in the envy of world football against genius Pep Guardiola over at Manchester City, Liverpool Manager Jurgen Klopp was asked if his side's seemingly superior momentum right now could ultimately prove the difference.