Topic

quirky

ideas and experiences with a selling angle that come from left-field

Moonshots Can Crash Land, But...

[https://salespodder.com/content/images/wordpress/2019/09/moonshot-to-scale-400gr.jpg] From Earth to the Moon; distance to scale, with rough approximation of smoothed travel path in Nasa brand colour of Orioles Orange (with this label in their other, namely Midnight Blue). -------------------------------------------------------------------------------- This week India become the latest country to

Your Six Supporting Messages

A warning from a lifelong adman. Believing a pitch is all about one element alone is a dangerous ploy. I caught Jonathan Gabay [http://www.brandunderstanding.com/] on the airwaves impart this wisdom; > ‘with any ad campaign … you have to have a very key and clear message … if you

Success Pioneers In Global Newsroom

[/content/images/wordpress/2019/09/pioneers-success-skynews-westminster-office-2019-400gr.jpg] Anyone can be prone to a bit of a nosey moment, right? Who wouldn’t take an interest in how other people’s offices look… So I was intrigued to see a rolling news channel feature one of their newsrooms as a bumper

Can You Use The Red Arrows Debrief Psychology Trick?

Here’s an internal meeting idea swooping in from left-horizon. From guys I’ve seen talk in the flesh [http://salespodder.com/red-arrow-focus-aka-squadron-leader-analysis/] too, and are currently on a rare N American fly-by. I’ve been party to a torrid lost-deal debrief in my time. They can also erupt discussing

Avoiding Your Oxford Street Problem

[https://www.ft.com/content/0769eef2-725f-11e9-bf5c-6eeb837566c5] I deal often with not simply a new product launch, but wares the creators of which believe now offer a whole new step change way of doing something. Possibly the single biggest pitch mistake initially made, is to trumpet this awe-inspiring leap to every

Aware Of Tactical Changes Lately

As the latest thirteen-month year-long football season ends with far-flung pre-season friendlies merging seamlessly into the Super Cup curtain raiser and the new helter-skelter full season proper, I suffer the perils of listening to late-night talk radio. Former Eire football international Ray Houghton was being fawned upon in the studio

Nobody Let Google Bounce Stop Your Sale

Examples of #googlefail fill many a longform, listicle and captioned pictures story. Here’s one new to me. On the day in question, it appeared one of my recently posted gmails remained unsent. The message that appeared in my inbox to inform me was from; Bounce <nobody@gmail.com&

Ignition For Your Sellernauts Lift Off

There’s a famous tale of involvement with which many moons ago I was regaled by a b-school lecturer. The way I first heard it, a manual labourer was busy scrubbing the outside of the Saturn V launch super-rocket with a long-handled brush. A passing dignitary asked what they were

Pod Lennon Wall

[https://en.wikipedia.org/wiki/Lennon_Wall_(Hong_Kong) target=] Well done the people of Hong Kong. Peaceful protest (apart from when perhaps agent provocateurs infiltrated) saw the abandonment (for now) of a chilling human rights restricting Bill. Defiantly assembled vertical fields of sticky note mosaics [https://www.reuters.com/

The Hook Of A Restaurant Reviewer

[https://www.theguardian.com/membership/2019/may/18/jay-rayner-i-have-no-time-for-exclusionist-food-fads] I can be gripped by good reviewers. From captivating political sketch writers (Quentin Letts sadly currently neutered behind a paywall), to movie reviewers [http://salespodder.com/how-to-critique/] and the world of dining out assessors. From whom, Giles Coren has been a