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7 Second CV & Your Career, Your Docs

Launch pr attracts all manner of lifestyle reposting [https://www.dailymail.co.uk/femail/article-6577923/James-Reed-reveals-write-perfect-CV.html] for this catchily entitled read; the 7-second cv by James Reed [https://www.reed.co.uk/james-reed/every-second-counts/]. The net loves lists. He has plenty. Because bullet points on your two-page max “marketing

Prospect Ghosting

I couldn’t help but smirk with irony [https://qz.com/work/1499185/employers-have-been-ghosting-job-interview-candidates-for-years/] at the ‘about time – what goes around comes around’ reporting of the latest new millennial behaviour to hit feeds. It seems that in a Western world of if not near-full then fluid employment, the freshest generation

Top Argentine Coach Astonishes With Underhand Powerpoint Admission

Yes, I do love it when a powerpoint presentation makes global headlines. Marcelo Bielsa [https://en.wikipedia.org/wiki/Marcelo_Bielsa] is in the highest tier of football coaches. He’s managed his native Argentina international team. A top job. As well as neighbours Chile. At club level he is

Bliss Point Contact

Courtesy of a recent fad diet creator, I see that the dreaded/desired place where peak pleasure lives is in the news again. Their focus is on Big Food’s relentless drive to establish the necessary “bliss point“; the precise amount of sugar, fat or salt guaranteed to “send consumers

Is Your Funnel Full Of 18 Or 12 Inch Pizzas?

[https://twitter.com/fermatslibrary?lang=en] A widely shared new year slice of pizzadom. I did for a while wonder about the sheer maths of this. Is there a graph showing where a particular percentage larger of one is equivalent to a pair of smaller pizzas? Still, in this case,

Wine Shop Selling & Your Sales Punch

One of those hip and happening farmers markets. Expanded over the past decade, now even an adjacent bottle store has a pop-up bar outside. Inside the shop, I was asked by one of the staff if I needed any help. Being English, I naturally averted my eyes, saying something akin

Paradigm of Abdundance from Water to Funnel

Professor Anthony Turton is trying to change our attitude to water [https://city-press.news24.com/Business/water-solutions-exist-but-we-are-hamstrung-by-the-lack-of-political-will-20180309] . He bemoans that we view it as a finite stock. This means our treatment of it has made us turn it into a rare and diminishing resource. Much better to think of it

Can You Physically Show The Problem You Resolve Like These Schoolkids

This took me back to my tiny classroom days with a twinkle. The southernmost tip of Africa has a lighthouse, with a small museum at its base. Local school children have on display a project on ocean plastic. In the middle of one room, you’ll see from my pic

You Need A Catcher

I was comforted to hear this presentation tip from the world of pharmaceutical sales. Back in the day, before the wonder of freely available satellite mapping as shown above, a lady was trying to sell into a particular region. They prospective clients faced the upheaval/opportunity of a new facility

Does Annual Billionaire Founder New Year Resolution Match Your Sales Aims

Feeds are abuzz with the latest New Year Resolution of Gazillionaire Facebook Founder and all round figure of light/dark, Mark Zuckerberg. This year’s iteration seems to be garnering more opprobrium than usual, dismissed as mere techpreneur virtue signalling. Here’s eachwidely reported [https://www.businessinsider.com/mark-zuckerberg-new-years-resolutions-list-2018-1] accumulated