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There's Good And There's Sellable

A Times of London Friday Arts pullout piece caught my Sales eye. “Top tips” from “theatre impresario Nica Burns”; How to have a hit in the West End: my 10-step guide. As is sadly the way, the title slightly misleads. Yet her list contained at least one useful selling spotlight;

Deal Hurricane Spaghetti Models

As the latest ‘worst ever’ hurricane, Irma, slams through the Caribbean, I saw for the first time the forecast amalgam of the spaghetti model. The idea is that every weather watcher that suggests where the cyclone is headed has their path plotted. You can see by how much they differ

Slide As Coloured Text Doc

[https://salespodder.com/content/images/wordpress/2015/10/howtheproductworks-seenslide-4-3.jpg] This is an abridged replica of a real-life slide. The bouncy Millennial showing it, talked whilst mostly looking at the screen, rather than audience. Repeatedly tasseling her hair, giving an air of indifference. Although not impossible, it is extremely hard

How You Label People Can Make A Real Difference

[https://salespodder.com/content/images/wordpress/2014/04/teammemberuniformlabel.jpg] Witnessed on a train I was alighting recently. Here’s a commonly seen style of corporate clothing. The casual uniform with banner emblazoned on its back. > Team Member Research abounds that diagnostic labels matter. Like assigning students into groups

So You're Passionate About Coffee, Meh...

…we are passionate about coffee The opening statement of blackboard marketing Bronx-scrawl in another independent coffee shop I happened across lately. I realised my tendency to zone out when someone mentions to me they are “passionate” about something or other. I remember my early days of a new venture at

Spotting Selling Echophenomenon

Everyone knows that yawning is supposedly contagious, right? Even if I didn’t know its biology term; oscitation. “Supposedly” being the debate, despite some academics ‘supposedly’ proving it to be a real ‘thing’ this week. Still, I was alert to finding that such unintentional responses are known as echophenomenon [https:

10 Salescraft Tips Via Bestseller Debut Novelist

I caught a Kiwi-born Aussie author who’s debut novel became a recent bookworld sensation (The Rosie Project) divulge tips for writerpreneurs. I realised the experience of Graeme Simsion [http://graemesimsion.com/]held certain selling parallels. Here’s a ten-point checklist; 1 Experiment Not To Distraction If you are going

How's Your Pitch Compare With Pied Piper's First?

our only glimpse of the embryonic startup app landing page interface -------------------------------------------------------------------------------- Hit TV show Silicon Valley. Series One, Episode One; “Minimum Viable Product”. If you’re unfamiliar with the premise, introvert coder Richard spends his spare time outside working for a tech giant trying to develop an app of

Broken Telephone Chinese Whispers

I remember my old junior school dinners fondly. The food was rather good, even if the supervision was not. We sat at octagonal tables and often played a game we called ‘chinese whispers’. I’ve since been told this was named so possibly as a result of the vast distances

Don't Come Off Your High-Speed Rails

HS2 is a shuddering piece of English transport infrastructure. That may or may not host passengers within the next decade. Global public funded projects of this ilk have such bad press you wonder how any ever got made. For every modern day marvel like Hong Kong’s Kai Tak airport