Topic

presentations

A collection of 538 issues

Can IPO Prospectus Graphics Give Your Slides A Lyft?

This is in effect the title slide from the flotation prospectus of ‘ride-hailing app’ Lyft. The ‘y’ by the way, apparently standing for “why”. I know… As “mission statements” go, it’s sadly a shocker. All hail … the personal jetpack! Leaving the b-school Strategy module lesson to one side, does

Plastic Problem Pitching

We’re suffocating our home, and smothering all those with whom we share it. Susie Cagle duly illustrates [https://www.theguardian.com/us-news/2019/jun/23/all-the-plastic-ever-made-study-comic] the plastic produced predicament. Here’s a selection of her drawings with Sales presenting links. The first (above) is a stacked bar in

Polka Dot Dress SalesJack

I often find a cheeky remix-ripe design-leaning newsjack sales slide irresistible. Somehow, my feeds this weekend felt flooded with a ladies’ polka dot dress [https://www.zara.com/uk/en/printed-dress-p04886058.html?v1=14694309&v2=1143013] from Euro-giant Zara. At forty quid, quite the must-have Summer item it seems.

Humanist Approach To Buying Belief

[https://humanism.org.uk/] Which circle would you click? In selling as in life, beware broaching politics or religion. Even as the majority of people living today appear to have moved on far from organised “faith”, I learn of movements that try speeding up this direction. One such UK outfit

AI Copywriter Graphics

Email subject lines can cause Gordian contortions throughout my cortex. But fear not, AI is about to be at hand. Yikes or yay? I was alerted [https://www.bbc.co.uk/news/business-47944276] to this upcoming tsunami of algorithm produced text via examples of computer generated ad straplines. And some

Don't Let Your Imagery Falter

We’re all Greenies now. This month sees one of the foreboders release their latest treatise on our impending doom. Plenty of good pitching to learn from. The phrase “bleach away” prominent too. Synonymous with negative impact of corporate inertians as well as carbon addicted governments. Bill McKibben [http://salespodder.

Uber Selling Never Stops

Here’s a phrase you might have heard. Many a pitch for some radical new marvel contains something similar. Indeed, since any truly disrupting tech has swept the globe, it’s been a well worn trope. Today’s incarnation is akin to; > “yes! we’re the uberisation of _________” Fill

Another Presenter Top 5 Tips This Time From A Behavioural Scientist

This self-labelled Brain Lady has made a career out of looking at what makes people tick. Susan Weinschenk [https://twitter.com/thebrainlady?lang=en] has written a quartet of books this decade which parcels up this with relevance for us sellers. To gain a glimpse of how she thinks, above

Another Inc Investor Pitch Piece

These recur with quite the frequency. Yet in this instance I was pleasantly surprised. For inc.com’s May ’19 print edition cover-trailed ‘what investors really want to hear’ (p94) offered something above the lazy rehash. 9 top venture capitalists [https://www.inc.com/magazine/201905/kimberly-weisul/pitching-investors-venture-capital-money-advice-tips.html?cid=

Assessing Team Player Performance The F1 Raw Pace Way

[https://www.telegraph.co.uk/formula-1/2019/05/14/ranking-f1-teams-five-rounds-gap-mercedes-ferrari-large/] In the Spring of 2019, Formula One motor racing showed the surprise of Mercedes domination over the expected yet unmaterialised Ferrari challenge. (Viewers switch off in droves.) I saw this reported upon with the ten teams ranked [https://www.telegraph.