Topic

presentations

A collection of 539 issues

Emulating Netflix Sub 2-Second Window

[http://techblog.netflix.com/2016/05/selecting-best-artwork-for-videos.html] A/B Testing. A winner from worlds as seemingly disparate as market research and computer coding. Huge media disrupter Netflix just shared insight into how they conduct such tests to best ‘present’ their wares. Their image above shows which of eight options

The Bigly Wonders Of Making Up Your Own Word

American elections. Blimey. True democracy takes many forms. Yet is there any country, anywhere, that’s got the voting process right? This week proof yet again that the personalities, gaffes and presentation so often outgun policies. The Donald has got down to the wire. He of the hairpiece, tv fame

How To Wow And Present Like Fictional Steve Jobs

A Hollywood “slide”. Depicting NYT reporting of Apple Macintosh projected first 90 day sales of 1,000,000 on backstage backdrop, when actual results were just 35,000. -------------------------------------------------------------------------------- Danny Boyle directs Michael Fassbender in the title role of 2015’s Steve Jobs. Kate Winslet won gongs a plenty for

MWC Slide Mobility Slowed

Last week’s Mobile World Congress (Mobile is Everything [https://www.mobileworldcongress.com/]) gained its now customary wide media coverage. Although this time a little dimmed, as it strangely clashed with a big Social Media Week shindig (Reimagining Human Connectivity [http://socialmediaweek.org/newyork/]) from New York. So I eagerly

Simple Quote Slide Sophistication

Popping up a slide with a quote is a vexing business for sales presenters. Is the quote actually any good? There’s a quicksand cesspool of such supposed wisdom. Usually ranging from the outright rubbish to the lazily overused. Who in your audience really cares about what some so-called wit

Starting With A Joke

[https://salespodder.com/content/images/wordpress/2016/02/power1986quad.jpg] Widely reported, Bloomberg [http://www.telegraph.co.uk/finance/economics/12138466/when-is-the-next-financial-crash-coming-oil-prices-markets-recession.html] just hosted a London conference for ‘over 200 commodity investors and analysts’. It believes we’re all going to hell in a driverless cart. One such view

Embrace Volatility Forget Stability

[http://money.cnn.com/2016/01/21/investing/davos-worry-wall-richard-quest/] My annual mid-Jan despair returned as Davos snowed into full swing. Thankfully, Richard Quest’s yearly CNN jolly turned out to be just that. Last time’s cheeky toolThe Risk Map [http://salespodder.com/distracted-by-risk-map-stability/] morphed into his Worry Wall [http:

Simple Imagery Peril & Presence

[https://salespodder.com/content/images/wordpress/2016/01/hillary-h-logo.jpg] One of the American news networks conducted a forensic examination of Hillary Clinton’s current Presidential campaign logo. Perhaps inspired by this good ‘designer daily [http://www.designer-daily.com/the-great-hillary-clinton-campaign-logo-controversy-52451] ‘ summary. Whatever your left/right lean, the adopted capital H

World Record Stand-Up Comic Doesn't Wing It So Why Should You?

[www.peterkay.co.uk/] Comedian Peter Kay [https://en.wikipedia.org/wiki/Peter_Kay]2012. The Tour That Doesn’t Tour, Tourbecame the world’s most successful. Ever. Its fly-on-the-wall is superb; live & back on nights. Remarkably it contains one killer Sales insight. > Practice. Seven years after his

Perfected Your 20-Minute Player Presentation?

When it is all too easy to dismiss football punditry as a “cosy chat between golf buddies” (thanks, Giles Smith), the sporting press welcomes the “brave” decision by one such protagonist to put his hand up for an actual job in Management (at Valencia). Let’s be clear, there have