Topic

quirky

ideas and experiences with a selling angle that come from left-field

Forestall Your Prospect's Energy Crisis

A few posts ago I enjoyed using the word 'impede'. Since then, I read opinion pieces aplenty about the ramifications of Putin's abhorrent, unjust war of choice invading Ukraine on the world's consequent energy price hikes. The gist of many is that those of us who are not predisposed towards

Battlefield Maths Multiplier

> NEW from @CBSDavidMartin [https://twitter.com/CBSDavidMartin?ref_src=twsrc%5Etfw]: A U.S. official estimates Russians have lost 5,000-6,000 killed in the first 2 weeks of battle. Standard battlefield math assumes 3x as many wounded as killed, so that puts the number of wounded at 15,000-18,

Issues Of Concern Alternatives

Working closely with a tech entrepreneur whose business now flourishes into its second decade, I was so glad to learn another remedy of the word 'problem', ahem, problem. I've lost count of the number of times I've heard - both in training and the field - an exchange along these

Replication Crisis Glitch

The world of Psychology is having a moment of reappraisal. It seems a number of the discipline's well-known experiments - ones promoting much of the field's teachings in the broader public psyche - are perhaps invalid. I read that among several, these include [https://twitter.com/SteveStuWill/status/1475496701393784841/]; 'the

Comic's Big Top Needs

Here's the final paragraph from a London broadsheet pr interview promoing the upcoming stand-up tour of Dylan Moran. > "He gets out a sheet of paper and asks me what I want from comedy. “I want a lot,” he says, “I want redemption. I want to be saved. I want to

Your Narrowcasting Future

The country's highest ever recorded wind speeds for the outcrop just off North West Europe. Pummelling hurricane-esque gusts courtesy of Storm Eunice. The middle of three-in-a-row big wintry storms during a hectic weather week. With its seldom suffered 'sting jet' effect magnifying impact. Yet this unusual winds event became big

Go Ooh-Kry-E-Na

Go Ukraine. The Madman invasion halts in the face of fierce resistance. From one of the multitude of reports detailing the Russian failure to complete a swift colonisation during opening weekend assaults of unjustifiable war; > There is a military saying: “Amateurs talk tactics, professionals do logistics” and it appears that

The Bismarck Denial

I heard one of many recent withering takedowns of the current state of much of the World's 'free press'. An old-timer - whose political views had openly travelled right 'round 'the horseshoe' - bemoaned the apparent irresistible drive most journalists today feel to be campaigner first, reporter second. To help

Fast Fashion Clean Up

Circularity is a buzzword for retail clothing behemoths. Online ordering has led to an explosion in purchase returns. As one report [https://www.dailymail.co.uk/femail/article-10458345/What-really-happens-internet-shopping-returns.html] put it; 'one in three fashion purchases is now sent back - costing [UK] firms £7bn a year'. With an

Customer Situationship Management

CSM, hey. Should it catch on? As the enlightened open up in a way that finally feels for good, let us pause and consider the impact the various distancings, border closures and restrictions generally wrought on those seeking relationships. The label situationship comes from the world of dating. When two