Topic

quirky

ideas and experiences with a selling angle that come from left-field

Brummie Salesman Wins Battle Of Waterloo

The Legend. Massively outnumbered by Napoleon, Wellington outmanoeuvred The Little Corporal. Glory in a Belgian field which so hugely, thankfully, changed the course of history. I visited this place many years ago. It wasn’t even sign-posted. Nor any landmark visitor centre in sight. It reminded me of wandering onto

What Train Disruption Notice Teaches Sellers About Obstacle Messaging

[https://salespodder.com/content/images/wordpress/2015/06/stationentrance-sign-ios.jpg] This panoramic is from inside a provincial British railway station. In the midst of a Summer storm, signalling had gone to pot. Delays, cancellations and re-routing had taken firm hold. Left-edge, the doorway. Centrally up-top is the small square orange-on-black

Don't Be A Merchant Of Menace

> Merchants of Menace This wonderfully Shakespeare label is coined by the UK’s Information Commissioner, Christopher Graham. His job is to punish cold call boiler rooms that perpetuate the estimated one billion annual nuisance calls to home landlines and personal mobiles. Only two percent of us embattled consumers on

Feed Your Idea Squab Crop Milk

[https://salespodder.com/content/images/wordpress/2015/06/squabs.jpg] BBC’s Springwatch is certainly not perfect, but it does have merits. Especially when there’s sales steers from the animal kingdom. I’m no twitcher. Yet I am familiar with an expression [http://salespodder.com/ever-seen-a-baby-pigeon/]from our advertising

Focus On Roxy RoI To Frame Deal Your Way

I’m indebted to an article I read in The Times written by a chap called Rhymer Rigby [http://www.rhymer.net/] for this Sales idea. He was having a jovial dig at Starbucks and their ilk for an endless, desperate pursuit of “friends”. One offshoot highlights the difference between

Take Care Framing Your Decision Question

Presidents and public alike seek change. An overdue re-balance. Minds focused by a possible Brexit looms courtesy of an In/Out referendum in the UK. Guaranteed before 31 December 2017. With elections in France that Spring, Germany that Autumn, momentum gathers for the British plebiscite to come sooner. In 2016

Spotting Late Swing In Voting Intention

[https://salespodder.com/content/images/wordpress/2015/05/lateswing-brightened-400x343.jpg] Any solution seller will know the nerve-filled vacuum that is the day you await the go-ahead. The ‘decision making unit’ is in session. The voting panel poised. You sit by the phone. Shackled to the moment each hand reaches high

Rise Above The Sales Precariat

Another new word. When I first heard it I got quite excited. > Precariat. A term for those who push at boundaries? Live on the edge? Always trying to make something happen? The inventors, innovators, problem-solvers, creators, iterators, game-changers, shapers. Not driven by the folly of financial reward, rather that

The Selling Take From Management Consultancies Assoc Awards 2015

[https://salespodder.com/content/images/wordpress/2015/05/mca-awards-15-winners.jpg] > “Take your watch then tell you the time” Management Consultants get a bad rap. The reality is that when you find that visionary ‘third eye’, they are priceless to you. Yet the good are sadly rare. The same can

A Tip On View Points

[https://salespodder.com/content/images/wordpress/2015/05/oecd-teenageteaser-times13May15-400x212.jpg] Something for your next internal Sales meet slidedeck? One of my more tedious business school memories way back then was the ‘human resource’ module. “People”. Or as the lecturer – with her name deliberately shorn of its ending feminine vowel to