salespodder

salespodder

http://salespodder.com

What Train Disruption Notice Teaches Sellers About Obstacle Messaging

[https://salespodder.com/content/images/wordpress/2015/06/stationentrance-sign-ios.jpg] This panoramic is from inside a provincial British railway station. In the midst of a Summer storm, signalling had gone to pot. Delays, cancellations and re-routing had taken firm hold. Left-edge, the doorway. Centrally up-top is the small square orange-on-black

Don't Be A Merchant Of Menace

> Merchants of Menace This wonderfully Shakespeare label is coined by the UK’s Information Commissioner, Christopher Graham. His job is to punish cold call boiler rooms that perpetuate the estimated one billion annual nuisance calls to home landlines and personal mobiles. Only two percent of us embattled consumers on

How Springwatch Stickleback Star Spineless Si Should Spur Your Sell

[https://twitter.com/spinelesssimon] In the (worryingly shrinking) moments when it doesn’t go all kiddies-tv, BBC’s Springwatch can be special telly. This year, a star is born in this little stickleback. Thanks to terrific technology, we see him survive the bite of bitterns, ottergeddon [https://twitter.com/hashtag/

Feed Your Idea Squab Crop Milk

[https://salespodder.com/content/images/wordpress/2015/06/squabs.jpg] BBC’s Springwatch is certainly not perfect, but it does have merits. Especially when there’s sales steers from the animal kingdom. I’m no twitcher. Yet I am familiar with an expression [http://salespodder.com/ever-seen-a-baby-pigeon/]from our advertising

Someone Else Understands Sellers Can Learn From Sportstars

I caught Beth Levine discussing her book for half-an-hour on radio. I nearly skipped the chat. How’s this for a title ensured to switch off any non-American, non-Scot or proud geek, ie, almost the entire world; “Jock Talk [http://www.smartmouthcommunications.com/book/]“. A lesson in how to shape

Report Avoidance Of Tax Scheme Words

[http://www.bbc.co.uk/programmes/p02sg6ql] A disturbing five minutes of excellent radio reporting caught my ear. Broadcast 29 May 2015, BBC Radio 4 Today’s Zoe Conway secretly recorded [http://www.bbc.co.uk/programmes/p02sg6ql] someone selling a tax dodge scheme. It alleges that what is captured

Show Cost Flattens Out, Don't Lose Big Returns

[/content/images/wordpress/2015/06/Times03Jun15-solarcostfall1977-2013-cropped.jpg] A niche sales point, here’s an occasional handle option for a specific new product price objection. I saw this tiny thumbnail graph from the often wonderful Times of London’s graphic dept. My pic is from the actual newsprint edition, 3 June

Focus On Roxy RoI To Frame Deal Your Way

I’m indebted to an article I read in The Times written by a chap called Rhymer Rigby [http://www.rhymer.net/] for this Sales idea. He was having a jovial dig at Starbucks and their ilk for an endless, desperate pursuit of “friends”. One offshoot highlights the difference between

Take Care Framing Your Decision Question

Presidents and public alike seek change. An overdue re-balance. Minds focused by a possible Brexit looms courtesy of an In/Out referendum in the UK. Guaranteed before 31 December 2017. With elections in France that Spring, Germany that Autumn, momentum gathers for the British plebiscite to come sooner. In 2016

Avoid Sales Skills for Dummies

[https://salespodder.com/content/images/wordpress/2014/09/sales-patter-for-dummies-cover-400w.jpg] So someone showed me one of the ‘dummies’ books the other day. They’d got it at an 80% discount from a suitably grubby high street stock clearing store. It was called Business Skills for Dummies. Now, I have read