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Elusive Incumbency Recipe

The tightest UK election perhaps ever looms. I saw the MP for a constituency I know well interviewed on her hustings. She’s held ultra-marginal Birmingham Edgbaston since 1997. She put it down in no small part to “incumbency”. Despite ferocious competition, she believed her response to voters swings it.

Tax Breakdown Donuts & Arcs

[https://salespodder.com/content/images/wordpress/2015/03/tax2014breakdown-hmrc.jpg] A few presentation ideas from the world of tax. The UK election campaign is well underway. Both main parties seem to dismiss any chance of tax rises. The electorate can’t quite believe them. A few months back, the current

Spotted Your Bid's Core, Tactical, Swing Or Low-Information Voters?

The UK general election no longer exhibits such a stark left-right binary choice. Multi-party politics has somehow taken hold in the very first-past-the-post system specifically designed to avert the supposed euro-chaos thrown up by proportional representation. This reminds me that what we may often judge as a plain go/no-go

Are You Better Off ... Without Politician Maths?

You know the scene. Contract renewal time. Budgets must be re-submitted. Procurement rules demand re-tender. All preferred suppliers invited to bid. Whether incumbent or insurgent, I realise there’s a tactic you can pull from current UK general electioneering to potentially rise above the fray. It’s all about the

Is Your Food Getting Compliments?

[https://salespodder.com/content/images/wordpress/2013/11/greatoffmenubrekkie.jpg] In an eaterie, (with the above pictured off-menu brekkie of grown-up chuckie eggs and soldiers), I overheard the owner ask one of her waitrons whether a new dish (a three cheese lasagne) had earned any compliments. The waitron wasn’t

How Golf Champ Rory's Trigger Words Will Raise Your Sales

One for the golfing rep. Process Spot Two magic little words for Rory McIlroy. He teased the sporting press corp during 2014. He’d only share which two words were driving him should he win that week’s major, The Open. Most of the hacks apparently bet that it was

How To Secure The Vote With Your 60-second Opening Statement

So it’s General Election time in the country of my birth. Opposition candidates scramble to attend one of several “tv debates”. They are highly regimented. Each hopeful cut off should they dare to exceed their allotted time. Every such scrum seems to kick-off the same way. The sixty second

Generation Forward Slash Repping

One trend that finally seems to be everywhere is the exploding “slash generation/the future of work”. Generation Forward Slashare people who eschew typical 9-5, sole employer status. Self-descriptions such as these I read in The Times now abound; cafe owner / festival organiser social entrepreneur / set builder musician / holiday lets

Working The Paradigm Shift

A solar powered plane [http://www.solarimpulse.com]currently flies round-the-world. Its Swiss creators bemoan the airline industry’s doubt – verging on open hostility – towards their plans. One of them, Bertrand Piccard, referred to this (clearly unfounded) criticism with a delicious line; > The people that made candles didn’t

Don't Worry About Rockstar Pie Chart Colours

[https://salespodder.com/content/images/wordpress/2015/03/brianmay-commondecency-piechart.jpg] This is Brian May [http://www.brianmay.com/brian/briannews/briannewsmar15.html#19]. Once multi-platinum, stadium-filling guitarist of rock legends Queen. Today an astronomer doctorate and environmental campaigner for badgers. He now has a new cause. Common Decency aims to