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Rory's Majestic Flow State

As Ulsterman McIlroy tore up the year's first golf Major, breaking records on a huge halfway lead, broadsheet sport columnist par excellence Oliver Brown asked him how it felt to be in this zone, whether he was even conscious of outside distractions; “The only way I can describe

UK Making Tax Digital Fiasco & Our New Product Pitch Failure

Freelancers, forget it. The clear message from UK tax authorities from this week's financial year-starting obligation to lose money for no other reason than pointless bureaucratic over-reach. Branded as its initials, MTD. The self-employed, already weighed down by onerous reporting of unnecessary compliance, now must submit everything up

What's Been Your Best Idea?

Last month I blogged on the importance of knowing, or asking for, the toughest Sales problems solved. Discussing this further with someone since I recounted an experience from back in my twenties. When taken along to a meeting with a prospect by a kind of Enterprise bolt-on software module founder.

Launch Commit Criteria

View this post on Instagram A post shared by salespodder (@salespodder) An actual moonshot had lift-off this week. Nasa's Artemis II heads to the dark side. Immediately prior with launch countdown at T-minus 10 minutes, it got paused. At the time, I heard seasoned scientists discuss why. Given

Strategy Slideshow Trouble

"When you have to rely on a slide show to explain your strategy then you are in real trouble as leaders of a sᴀʟᴇs team." I've duly altered the above opening from an English broadsheet column by a former Ashes winning captain. Swapping in the label

Reverse Transcription Fait Accompli

There is shock of seeing first-time your spontaneous remarks uttered in a random meeting later not only comprehensively appear on-screen, but then with horror amplified when taken as the indisputable thread of your thoughts on a matter. Compounded when realisation dawns such nascent or 'thinking aloud', but definitely

Deep Dive New Product Rescue Mined Afresh

I blogged last month on my dispiriting first attempt to gain newfound insight around my 'new product rescue' niche authority. Using my own 'language model' from one of the big boys to identify 'golden threads', winning patterns and useful gaps. Yet its output'

Our Pointy-Haired Boss Run New Order of Things Gauntloop

You had a parasocial relationship with Dilbert genius Scott Adams? This Catch-22 exposé is a concise takedown of the risk-averse, follow-the-herd corporate thinking of which his work brims. I cite this innovation-killer angle plenty. One of my favourites from long back being when in the personal office of an intransigent

Energy Shift From Performative To Effective

Given there is an energy crisis, why is no effort being made to reduce consumption by encouraging more use of video calls? Most business travel is performative effort, not essential. — Rory Sutherland (@rorysutherland) March 30, 2026 I've long been perplexed by The Sales approach to video calling. There

Realignment Softens Change

Blimey. Thought Brexit was put to bed? Think again. My point is not to rehash old misinformation or suture barely healing wounds. I riff on the language of the switch in play by the current UK administration in thrall to Brussels. For they seek closer alignment in the “national interest”