Salespodder (Page 201)

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Respect The Reverse Robin Hood To Maximise Acting On Incoming Leads

I witnessed quite a scene in a sales office recently. Marketing had run some kind of campaign. A response phone number set up went to an administrator. The lead was due to be logged and passed on to Marketing, who’d inform someone for a follow-up. As you may imagine,

Do You Harness Business Transformation Questions Like Global Outsourcer?

I saw that huge outsourcerer Wipro [http://www.wipro.com/] sponsored the pre-Wimbledon warm-up at Queens last week. I came across them a couple of years ago. It was via their apparent ‘green’ credentials. I noted that one corporate intro vid at the time was built around the following slides;

The Coke Habit Giving Sales A Bad Name

Sugar. The new tobacco. Big Sugar way worse than Big Oil, Big Pharma and any other dastardly Big-ly you care to name. I know this because I see fat people. And I recently learned of the scandalous suppression [https://www.theguardian.com/society/2016/apr/07/the-sugar-conspiracy-robert-lustig-john-yudkin] of Pure, White

What's Your Prospect's $400MM Wind Test?

The British government has just built a new airport. Lifeline to a remote community. Its cost has so far ballooned to £285 million. Yet seems doomed to never see a plane. As Napoleon supposedly said whilst exiled there in 1816, St Helena does indeed seem “an accursed island”. As a

The More Seductive Referendum Phrase Pushed Instead Of Change

Change. Arh. Everybody loves progress, but nobody wants change. As every successful solution sales person knows. And has probably mentioned to many a prospect. By definition, we sell change. Yet at times wonder how we ever came down from the trees. Or ventured out a cave. Let alone signed an

How Technical Reverse Engineering Of Car Seat Mumprenuer Can Inflate Your Sale

Here’s a clipping this Summer about newly successfulBubblebum [http://www.bubblebum.co] inflatable car seats Beyond the surface layer of entrepreneurial never-say-die spirit, there’s a decent tip here on how to overcome naysayers. One of my most hated traits I encounter is when people tell you something will

How Clibanarius Erythropus (A Tiny Hermit Crab) Can Raise Your Sales

[https://www.facebook.com/BBCSpringwatch/] A tiny hermit crab. Clibanarius Erythropus. What on earth could such little critter have to do with making more sales? Well. What a star crustacean. Torrey Canyon. 1967 [https://en.wikipedia.org/wiki/Torrey_Canyon_oil_spill]. One of the world’s worst ever oil

Should Salespeople Channel Project Fear?

It feels wearisome. Unedifying. Just plain wrong. Project Fear. A termed coined during the Scottish Independence referendum. It suggests that to win, one side majors on all the negatives. Vote the other way as they constantly ram home – and you’ll be off to hell. Without a handcart. And they’

10 Things That Require Zero Sales Skill

This hazy whiteboard snap (which I’ve altered to Peter Gronquist [http://www.petergronquist.com/]‘s latest hues) appeared among my annoyingly-no-longer-self-selected Instagram feed. I’m sure you catch the drift. No doubt the web is awash with such lists. Intended in part to make you feel like there’s

Consider The Sales Skill Of The Extraordinary Collector

[http://www.gordonwatson.co.uk] This rather unassuming shop in London’s Chelsea hides a secret salesman to the stars. Gordon Watson is an upmarket art dealer with his own BBC reality tv show. He is, we are told, renowned for his refined eye. An expert on contemporary art. Indeed,