Salespodder (Page 24)

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Marshmallow Primed

I saw a fascinating couple of minutes discussing the impact in later life on children from parents lying to them. Perhaps unsurprisingly, it's not good. It comes from strangely one of the most refreshing ideas out of rolling news telly for yonks. Get a trio of stand-up comics to run

Prebunking Malinformation

I came across this phrase very much of the modern landscape through a professor of evolutionary biology. Talking about his visit to the migrant trains running north from the infamous Darien gap. Destination, U S of A. It appears the vast numbers of Latin Americans fleeing dictators and the lesser

Preparing for War

"... grasp the big lesson of history: If you do not prepare for war you shall not have peace." A subeditor's preferred take on historian Niall Ferguson's view of the current warmongering climate around the world. The man himself first used this prose; One of history's oldest maxims is Roman: Si

Horses, Courses & Jockeys

From those long ago first forays into sales management, among many facets, I quickly learned to impress upon sellers an order in which they ought, namely; sell yourself first, then the company, then the product. Whereas most seemed to get these the wrong way 'round. Pitching product upfront is not

Video Calls Crack The Productivity Puzzle

I've had a few encounters with gatekeepers at the start of the year that when asking why I'm contacting their higher-ups - unlocking distinctive video sales calls - reply with a terse, 'we're all back in the office now thank you very much'. As if that's an end of it.

Poetry vs Prose

With so much of the Free World going to the polls this year, I was reminded of the old electioneering adage; campaign in poetry, govern in prose. This in part builds on the power of emotion. And the pitfall of how the solution seller can misplace importance instead on facts,

Forecast Flaws

It was in 1997 that William Sherden exposed [the forecasters'] trade in his book The Fortune Sellers: The Big Business of Buying and Selling Predictions. His conclusion can be summarised in four brief sentences. Private sector economists’ forecasts are no better than guesses. Government economists’ forecasts are often much worse

Fact Division

Because fact into doubt won’t go. Whatever that means. The punchline I noted recently of a broadsheet journalist set-up. You can switch 'doubt' to several other words and sum up the solution sale. Particularly where we're up against a (naturally less suitable) alternative which seems to garner significant support

Tactical Pause

I came across the term of this post's title through assessment of where the battling Ukraine armed forces are at with the potential next Spring Offensive just the other side of the harsh Winter. It suggests a tactical break in fighting so that you may re-organise. With materiel from the

90secs Per Tale

From a real world Sales Kick-Off this very week. It may not surprise you to learn that the running items for this event were only confirmed a working week ahead of time. I can't say I approve of that level of foresight. Even less so, given the nationwide downed tools