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Legends Menu Premium Option

Sadly this bar’s service did not tally with the idea behind this wonderful piece of menu engineer [http://salespodder.com/?s=%22menu+engineer%22]ing I came across. Near the top of an extensive drinks list, in a reversed colours box, and a title including the word LEGENDS, comes

Autocomplete Answering Goes Mainstream

[https://twitter.com/BorisJohnson/status/1222280472132308993] I’ve blogged on the sales-wonder of autocomplete before (here’s two, from May [http://salespodder.com/the-essence-of-selling-from-heavyweight-champion-of-the-world/] then Oct [http://salespodder.com/when-worlds-biggest-advertiser-uses-the-autocomplete-slide-so-can-you/] of 2017). Now it seems the freshly installed UK Prime Minister is rebalancing their messaging channels to push digital marketing

3 Sales Reminders From 2011 Movie Contagion

With the latest super-virus threatening to decimate humanity hailing from central China’s Wuhan, the world’s apparently been busy re-watching a film from a decade earlier; Contagion [https://www.thedailybeast.com/how-contagion-pushed-hollywood-to-get-science-right] . coronavirus A troop of Hollywood A-Listers battle against the outcomes after [spoiler alert:] a bat disturbed from

Is Your Proposal Modernising?

The British web couldn’t get enough of this week’s meeting announcing swathes of job losses at the news division of tax funded broadcaster, BBC. Through this, I was also intrigued to learn of their original mission, “happier homes, broader culture and truer citizenship”, which is nowadays replaced by

Bright Lawn Sizzle

A borehole salesperson in a drought ravaged town shared with me their favourite, as they put it, ‘sizzle over sausage’ line. They’d learned to check out the state of the prospect garden. It would be singed. But where tell-tale signs revealed a keen horticultural pride then, rather than labour

Are You Serving In Bowls?

So a cafe in a business district I’ve been around always serves up its (often excellent) fayre in bowls. Even a sarnie. The other day I ordered the burger. Which arrived in a large enamel baking tray tin. I would have much preferred a flat dish. No-one could explain

Lifting The Pettifog

> “placing undue emphasis on petty details; petty or trivial” This week the Donny ‘trial’-fixated web is alive with the word pettifogging. It is too a slightly archaic, more legalese perhaps, term used to describe a quibble about petty points; > “without lifetime careers to preserve, congressmen would be free to

Do You Know Your Tiebreaker Justifier?

I am glad to learn about justifiers. These are that little something that suppliers of non-strategic items must show can happen beyond the mere performance of the product to smooth the purchasing decision their way. Typical justifiers feature extra service lengths that can be gone to. I particularly like the

Done, Doing

[https://salespodder.com/content/images/wordpress/2012/12/done-doing.jpg] So the other day I was party to a discussion on monthly management meetings. What structure they should follow was a keen topic of debate. People often expect there to be some magic form you can download and use. Fill

Team Good Better Best Exercise

With SKO season in full flow, when I run afternoons at a Sales Conference, I’ve learned to give the group a quick task before a natural break in proceedings. When I first did this, I evoked the wisdom of crowds to unearth how well the collective thought on a