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Do You Pitch The Difference Between Fire & Help

> “If you are ever attacked in the street do not shout ‘help!’, shout ‘Fire!’ People adore fires and always come rushing. Nobody will come if you shout ‘help’.” This is one of the many wonderful wisdoms [https://www.telegraph.co.uk/women/politics/top-trumps-baroness-trumpingtons-11-best-quotes/] of a 96-year old called

Details To Put Your Cherries On Top

Yes yes, the strive to be the best you can be is a well trodden mantra these days. From Sir Clive Woodward [http://salespodder.com/?s=Woodward]‘s rugby driven one-percent improvements, through Sir Dave Brailsford [http://salespodder.com/?s=Brailsford]‘s seismic cycling marginal gains to an overall acceptance

Smart Meter Dopey Demo

I witnessed a horror show. After installation, the explanation of a so called “smart meter” by a utilities engineer to the new users. It brought back old painful memories of seeing salespeople demo-ing software to prospects. The 2018 mistakes were the self same as 1998. The single biggest class of

Can You Spot The Difference Between The Designer & Chain Store Shoes?

[https://www.dailymail.co.uk/femail/article-6395343/H-M-releases-8-99-ballet-flats-look-like-325-Chloe-pair.html] Have you seen this week’s version of “The Dress [https://en.wikipedia.org/wiki/The_dress]“? Rather than splitting the internet down the lines of whether a frock was blue-black or gold-white, this head-scratcher concerns shoes. Which one of these

Congruence Selling

Let’s see if we can take off from a current buzzword our marketing cousins are using; congruence. This is where all elements of what you do must be congruent with your overall standpoint. Where each experience with you follows a central theme that confirms your uniqueness and value. One

Olympic Bid Backlash Project Cost Overrun Deflector

“Unlike cities hosting an Olympics, people are happy to sign up with us”. Imagine saying that on a call this month… This week yet another wannabe Olympic Host City saw a citizen’s revolt scupper civic leaders grand plans. Canada’s 1998 Winter Games venue Calgary returned [https://calgaryherald.com/

Superhero Experimentation

A weekend indulgence of a post here. Stan Lee is undoubtedly one of the cultural creators of the past century. Inventing, writing and drawing superheroes was his thing. The mega-presence in movies, tv and games that is the Marvel comic universe is down to him and his friends imagination emerging

Demystifying Decision Criteria and Assessment

[https://www.telegraph.co.uk/education/2018/11/12/russel-group-university-lecturer-reveals-none-400-students-turned/] This week in England there’s much social media mirth about this photo. ‘Twas taken by an understandably irate academic [https://www.telegraph.co.uk/education/2018/11/12/russel-group-university-lecturer-reveals-none-400-students-turned/] . One expecting up to 400 students to turn up. Yet

Rugby Seagulling Addition To Your Level-Selling

The pain of seeing a pretty much first choice New Zealand XV edge a not even half strength England this Saturday just gone. Revenge come the World Cup semi this time next year in Japan? In the build-up, I noted Kiwi discussion of a current favoured tactic of theirs. It

Near Miss Phenomenon

It is difficult to have respect for the gaming industry. No Dustin Hoffman style Rain Man, Jeff Bridges Starman nor crack underground maths whizz team chronicled so electrically by Ben Mezrich in Bringing The House Down either exist or survive to blow the lid off the sector. In Britain as