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3 Process Tips From House Selling Guru

[/content/images/wordpress/2014/11/sarahbeny-howtosellyourhouse-process-crop.png] Sarah Beeny [http://www.sarahbeeny.com/], heroine of middle England mothers. Many fine achievements indeed. I wonder how she gets on with Kirstie Allsopp? So I absent-mindedly caught an episode in her latest tv series How To Sell Your Home. Here she appears

Let Your Charts Use The Power Of Reciprocals

[/content/images/wordpress/2014/11/itn-boardroomdiversity-ethnicity-reciprocals-400w.png] I’ve been asked to expand on one of my recent instagram posts. Triggered by itv news graphics of a Joel Hills report [http://www.itv.com/news/update/2014-11-17/businesswoman-calls-for-more-diversity-in-boardrooms/] on the composition of Britain’s Boardrooms. They provide a lovely alternative

Humpty Dumpty Strategy

[http://en.wikipedia.org/wiki/Humpty_Dumpty] It can be remarkable the Sales wisdom you glean from Newsnight political anorak-ing. No sooner inspired by Japanese Knotweed strategies [http://salespodder.com/japanese-knotweed-strategy/], the heated Euro-debate (even the Pope thinks the eurocrats should be shot) conjured the tasty morsel of a Humpty

Don't Let Premiumisation Of Milk Rain On Your Parade

Coca-Cola have got a panning this past week. I remember their pr disaster in England when they tried to sell re-packaged tap water. Now they’re trying the same with milk. Mistakes abound around this launch. Let’s first take their omnipresent phrase on this; > “the premiumisation of milk”

Telephone Selling For Dummies 2008 Dirk Zeller

[http://www.dummies.com/how-to/content/telephone-sales-for-dummies-cheat-sheet.html] Is it too lazy a review to state the obvious? Namely, that you will become the dummy if you follow this book as best-practice text… First off, it suffers the self-same fundamental problem that virtually all such instructionals on this topic share.

Japanese Knotweed Strategy

[https://salespodder.com/content/images/wordpress/2014/11/miranda-green-newsnight-21Nov14.png] Sadly, Miranda Green is a Liberal Democrat. In the eye of seeing their polling succumb to the storm, I saw her tell Newsnight’s perky Evan Davis that come next Spring’s general election all will be well. She cited

Are Your Intro Emails As Bad As From Webfarms?

Here’s a not un-typical format for an initial email. I was shown it on a real-world printout in a live sales office. > I work with [company x] and would like to set up a meeting on how you manage [ whatever relevant buzzword] Here’s what we do, who

Do You Sell Truly In Tandem With Your Techie?

So I was chatting over a cheeky pint or three with a landlord of a couple of desirable pubs in Central London. There’s apparently a new app rush in their world; “Order your pint from your chair.” Competition has emerged between at least three players heavily promoting themselves around

The Battle Against Being Shanghaied By Buyer Crimps

[https://salespodder.com/content/images/wordpress/2013/07/pepperpot.jpg] In a lunchspot the other day, I was on a communal table where an artist was chatting to an anti-nuclear power campaigner. The annoyance of being expected to do ‘free’ work in return simply for exposure was quick to surface.

Walking The Forecast Anticipointment Tightrope

Never let it be said that I’m not up with the zeitgeist. I learnt a new word this week. It seems to have been around almost a decade. And a portmanteau to boot. Always entertaining. Here’s the two-thirds-reliable wiki; [https://salespodder.com/content/images/wordpress/2014/11/anticipointment-definition.