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Introvert, Extrovert & Ambivert Buyers

[https://salespodder.com/content/images/wordpress/2012/04/susan-cain-introvert-extrovert-400x696.jpg] Susan Cain has been on quite the global plugging trip. Not only on telly in England, but her people have even placed PR here in SA [http://www.timeslive.co.za/opinion/columnists/2012/04/29/a-shout-out-to-quiet-in-a-world-that-cannot-shut-up-and-listen] . Are introverts the

Where History Begins

[/content/images/wordpress/2012/05/where-history-begins-loughborough-wallslogans.jpg] Here’s world-leading sentiments from Team GB’s main training camp [http://www.telegraph.co.uk/sport/olympics/9222204/London-2012-Olympics-Inside-the-medal-factory-of-Team-GB-at-Loughborough-University.html] ahead of the Olympics. (Remember, the country came a record beating fourth in Beijing through this thinking). > What we have tried

Average Number Of Questions

I heard an ad on the radio. South African insurance firm Santam included this intriguing line in their 30-second slot. the average number of questions someone asks when buying a car is eleven Then a day or two later, I heard another. In what was clearly a series. All aimed

Associator vs Dissociator

Another bank holiday weekend post. It’s a five day break here in Cape Town. I’ve been going for the odd run along the prom and like I always have done, I listen to music all the way. I find it helps get over those difficult first few minutes.

Salesman's Favourite Colour

Way back in the 90s, I remember supping a couple of cheekies after work one day with a group of my fellow sellers. We happened upon declaring that every salesman had the same favourite colour; red. As a result, because we were selling to salespeople, we made our then corporate

Process Equipment Results

I did something Sunday I do rarely these days. I planned to watch a grand prix. For over a decade the paint drying on a nearby ceiling has been more interesting. Yet all of a sudden, the pants can wet. There were flashes of it last year. Jenson Button’s

Special Advisors

The liberal lefty English media have got themselves into a right tizz over Murdoch bashing. The latest Leveson Inquiry “revelations” are conversations betweeen “government” and “Murdoch”, captured quite bizarrely (and allegedly with embellishment) by internal News International emails. Too much? The lawyer, Mark Lewis, representing several phone hack victims, even

The Same Malaise Everywhere

So, there I was working away at someone else’s home office. It was 1030. On a sunny, warm April Thursday. In the shadow of Table Mountain. The lady of the house answered the landline. I wrote down what she said over the next minute or so. Can you guess

Rhetological Fallacies

[http://www.informationisbeautiful.net/visualizations/rhetological-fallacies/] As you may know, I’m a big fan of the infographics movement. There isn’t a solution sales campaign that cannot be distinguished by use of their approach. Top of the tree is David McCandless. One of his recent posts attempted to draw

Spam Trigger Words

I randomly came across this list of words. They should never grace your email subject lines. Apparently, their presence denotes spam [http://www.marketingresourceindex.com/trigger-words-to-remove-from-your-email-subject-lines-now/] . This naturally got me thinking. How many times do we send a mail to a prospect that feature these kinds of phrases? Here’s