Salespodder (Page 382)

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Spanking The Naysayers

It’s Google’s tenth birthday and all the broadsheets carry features on their game-changing rise to dominance. I remember stumbling across them the month of launch through a tiny article in a mag called Internet Magazine. I instantly made them my homepage. I marvelled at how someone had so

Intro Sales Letters Plan

Working as I am kind of part-time on my new product’s sales initiative is not of course ideal. I experience frequent and deep guilt that I am not able to devote more time and effort to make my new endeavour the roaring success of my dreams. Yet one area

Another Forecast Spreadsheet

One of my customers shared with me the parallel reporting that has since resoundingly taken the place of their ditched Goldmine crm. It’s a single worksheet they call the Schiffman Board. It seems that with usage of Goldmine having tailed off to practically no use at all, a new

Pitch Refinement

As you may know, I’m currently running a small project to attract customers for a fabulous new product I’ve developed from beyond my current client base. This involves me dedicating at least an hour a day, three days a week to cold-calling my select list of 50ish initial

Put Your Prices Up

Interestingly when I held a chat at one of my customers about ‘credit crunch’ busting sales tactics, I mentioned that one way was to raise a cheeky price here and there. There’s I guess a pretty famous marketing blog [http://sethgodin.typepad.com/] by a fella called Seth Godin

Are You A True Choice Architect?

I gained recent exposure to the current big-buzz right-wing think tank concept of Nudge. Rather than telling people to do things, it advocates instead that you let them make their own journey to where you suggest they go. Key to the concept is the use of influence as a Choice

Olympian Goals

So much has been written about how Team GB made Britain Great again at the Beijing Games, the past few days have enabled glorious reflection whenever I fancied a break here in London. After recounting the manifold (and largely unexpected) successes, broadsheets have wondered how it was all so miraculously

Anti-Alpinism Victory Obsession

It did occur to me that cycling’s domination by Team GB appeared out of character, bizarre even. And I’ve just learnt why. The Beeb give an excellent narrative [http://news.bbc.co.uk/sport1/hi/olympics/cycling/7534073.stm] of how the nation emerged to take over the

There's No Short-Cuts

In researching companies to approach for my new service, I came across the kind of entrepreneurial success I love to hear about, and which constantly spurs me on. It’s just a shame that the firm in question have so far refused to engage with me, in a manner that

Head Off Boardroom Embarrassment

Met up with someone influenced by over a dozen years of sales management and talked crm for a while. We lamented how so many crm implementations go pear-shaped by virtue of attempting to re-build the space shuttle. In addition, one key criteria gets left off specs by those leading sales