Salespodder (Page 389)

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Winners In A Crawl

Caught a decent piece on Newsnight the other day about who wins when economic times get tough. There were some great hints at how you can nudge your products up a notch when all around are doom and gloom from adapting these: Lipstick Theory Attributed to Leonard Lauder, former top

Biscuit Boom

A pal of mine sent me a link to suggest that the choice of Boardroom nibbles can make or break a deal. To get ahead, simply have a plate of chocolate covered digestives [http://news.bbc.co.uk/1/hi/business/7432092.stm] on hand. If you’re selling, then

Clean Shoe Parade

We all love a good war story. Here’s one I heard from a customer today related to hitting target at the Eleventh Hour. With a directory ad sales campaign on its last day, a tarmac and cement company in Retford was cold-called some years ago. The Marketing Director was

The Power Of Expensive

Falling over an episode of The Apprentice whilst chillin’ this weekend, I was minded to continue surfing and settle elsewhere for my hour’s entertainment. This series of the London franchise has had precious little to offer in the way of insights into the world of business, and the calibre

Live Like Monks

Anyone following the remarkable world of ‘arrers’ will be aware that they’ve had in their midst for the past twenty years their own ‘Don’, ‘Tiger’ & ‘Daley’. The player that always takes the major title when push comes to shove. Phil ‘The Power’ Taylor though, suffered a recent slump.

Slaying Procrastination

I met up with a pal of mine for a couple of cheekies in a new Soho juicer the other night. Inevitably, as it was a school-night, we spent a few moments banishing the evils of the day. We soon discovered that we were both exhibiting an alarming tendency to

The Clever Offer Campaign

With a new product to pitch, I’m keen to know what issues are currently relevant to my chosen target market; sales teams. I deduced that one way of researching this, was to check out online job ads for new reps. My reasoning was that with a cheeky half-hour of

Being Businessey

Entertaining chat with a customer in the ‘report writing’ software space this morning. Their main business development honcho was bemoaning how England was going down a useless voicemail culture route. Apparently less people that lead sales teams are answering their phones in person lately, just like in America. He went

Single Number Alignment

Flying back from an awesome trip to Copenhagen, my pal in the adjacent seat reminded me of the perils of setting a sales target. With a downturn inevitable in his technology-driven partly American marketplace, it turned out that his success in hitting 207% of his (profits-related) sales target the previous

Old(New) School Prospecting Approach

I’ve teenage excitement coarsing through me at present due to a new product I recently conjured up. My initial market research with existing customers received plenty of encouragement and take up. The product can give salespeople on the road anywhere between 2 and 3 days extra selling time each