Salespodder (Page 399)

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How Special Do Your Customers Feel?

Encouraging greater propensity to continue buying is a topic I constantly grapple with in my selling. Most of my clients buy my services month after month. This means the longer I keep them as happy customers, the longer they put food on my plate at a decent margin. Reading the

Closing Yellow Pages Trap Door

One of my recent customers is an extremely forward thinking company from the sales systems and support perspective. Even down to one of their top reps demanding they ran a sales blog of success. That very same fella, John from East Anglia described one of the facets to his account

Sell Money At A Discount

Everyone is familiar with return on investment (RoI) selling. The principle is simple, buy and you’ll either save yourself cash unnecessarily being wasted at present, or make money many times over what you paid from extra opportunity. I find myself constantly referring to RoI when I’m pitching, as

Preventing Dissatisfaction Dip

A sales guy at a customer of mine articulated this issue to me beautifully the other day. A relationship proved to be healthy by the placing of an order for our wonderful piece of kit can deteriorate without us knowing post-sale. Setting expectations whilst prospecting can prevent this. Guiding the

Impact Players

I was lucky enough to just take on a team of Italians in a football friendly that I’ve played against twice before over in Rome. This time the match was at Leyton Orient’s training facilities in North London. With a large squad, banter was flowing before the game

Restaurant Lessons Shine

Twice this week I’ve been out in Cape Town. To Beuna Vista with my mate Brandon in Green Point, and Caveau next to Newlands rugby stadium with a crowd of us. Beuna Vista has always been a favourite haunt of mine, and I meet Bran many Monday’s there

Ask Your 'Tekkies' For Pitches

Speaking with a chap selling big ticket printing presses called Graham, I picked up a useful insight from him about intel he uses to throw into general “chit-chat” with prospects. With a portfolio in his bag including items costing well over a million, most potential buyers are aware they’ll

CRM Malaise Not Restricted To Reps

I am really made up that I’ve just hatched a new product idea, given the experiences from two of my customers recently. Both have around 20 sales people in the UK, strewn all over the place. One has Goldmine as their crm – the reps only use it when they

Incentive Effectiveness Example

What a terrific example of how incetives can work wonders. My great mate in Cape Town, Henry, runs an accounting Practice. With a government-imposed deadline on a particular filing requirement of 31 August looming, he realised normal productivity would not clear the inevitable backlog the authorities arbitrarily dreamed up. He

Blue Sky Perfect World

Just a couple of days ago, I had the delightful experience of one of my tekkies showing sparkling sales [https://salespodder.com/informal-requirements-analysis/] skill. And today I had a conversation with a fella of 20 years experience currently selling information to accountants. Amazingly, he uses the same approach to uncovering