Salespodder (Page 129)

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When Luxembourg Accord Manoeuvre Keeps DMU Voting For You

Let’s talk about “The L-Bomb”. This concerns a non-veto veto. Ever in a situation where someone without involvement bewilderingly gets to kibosh your deal? This is seldom good. You often fall prey to a menacing perennial charm most foul. When a person with precious little to do with your

Breaking News Siren Slide

This is the siren emoji. Which is, the internet tells me, aka “Police Cars Revolving Light”. It’s also what returns top if you search ‘klaxon emoji’. I’ve seen it used liberally by tweeters. Desperate to give their mini ‘breaking news’ style broadcast extra heft. Used across the spectrum

Stock Weight Of Your Bid

A three-tiered rating system can be applied in the world of stocks and shares. These labels can refer to individual shares as well as to the proportions of different sectors within a broader held portfolio. The terms overweight, equal-weight and underweight suggest a perceived value. For a single stock, its

Non-Papers Pre-Proposal Process Step Reminder Piggyback

The most reported negotiation on the planet as I blog sways between the EU & UK over Brexit, the US-China “Trade War” and ongoing reverberations from the elapsed Iranian Nuclear Deal. This week the former approaches its (latest) cold-sweaty deadline. The Eurocrats demand to see amended plans by certain dates. The

Movie Logline For Your New Product

I’ve blogged before on tips for solution selling from attention-grabbing deployed in tinseltown. Mainly that screenwriter perennial, the high concept. This is where you frame your screenplay referencing either; 🎬 another film, specifically one world famous megahit with your new angle added (oft-cited examples include ‘Jaws in space’ for Alien

Polarisation Deflectors & Proposal Adoption

[https://en.wikipedia.org/wiki/Overton_window] I listened to a recent radio panel discuss impartial journalism in a polarised world. I say discuss, it was pretty much an embarrassment to the medium. Packed with luvvy opinionators with almost no regard for any world outside their cosy bubble. I battled

Moonshots Can Crash Land, But...

[https://salespodder.com/content/images/wordpress/2019/09/moonshot-to-scale-400gr.jpg] From Earth to the Moon; distance to scale, with rough approximation of smoothed travel path in Nasa brand colour of Orioles Orange (with this label in their other, namely Midnight Blue). -------------------------------------------------------------------------------- This week India become the latest country to

Shrinkflationer Buys Doubling Capacity

Boo. Hiss. It’s difficult to avoid clicking on yet another shrinkflation exposé. The dastardly practice of the devilish food companies who reduce their portions yet keep the price to us the same as for the larger packets. This time in the firing line of rip-off shame, Big Food bandits

Your Six Supporting Messages

A warning from a lifelong adman. Believing a pitch is all about one element alone is a dangerous ploy. I caught Jonathan Gabay [http://www.brandunderstanding.com/] on the airwaves impart this wisdom; > ‘with any ad campaign … you have to have a very key and clear message … if you have

Success Pioneers In Global Newsroom

[/content/images/wordpress/2019/09/pioneers-success-skynews-westminster-office-2019-400gr.jpg] Anyone can be prone to a bit of a nosey moment, right? Who wouldn’t take an interest in how other people’s offices look… So I was intrigued to see a rolling news channel feature one of their newsrooms as a bumper