Salespodder (Page 159)

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Brexit Test 15 For Your Buyer

Garnering little media coverage, my homeland suffers yet more Brexit gnashing of teeth. Hardly surprising, given the same week sees state-sponsored assassinators Russia re-prove how an authoritarian regime thinks they must act in the face of decency. Anyway, without retreading tired old ground, a parliamentary scrutiny committee decided to publish

If Your Music Taste Is Cemented By Age 14, Then What About Buying Preference Of Your Squirrelling Magpie

Music streamers Spotify earned themselves impressive PR coverage lately. They “revealed that the tunes you choose in the early teenage years will be with you for the rest of your life”. For girls, this means roughly age 13, boys age 14. Don’t mention Duran Duran, please. They cited “Seth

Pour Over Stockout Options

[https://salespodder.com/content/images/wordpress/2015/06/yorkspourover.jpg] So I was in a Manhattan-style espresso bar. Designed for a quick in-and-out. Although I note extended dwell-time does take place as people like to sit along the tall window benches, tapping onto laptops, tablets and phones. Yet disaster had

42 Grams Of Rapid Success

[https://www.42gramsfilm.com] Another doccie watched on a long flight. This time a fascinating premise. Twentysomething sous chef gets disillusioned in top Chicago kitchens. So quits to allow his suppressed culinary creativity to run wild. By founding an intimate ten-seat table on weekends, at his home. In his own

Sales X.0

Who can forget the fanfare around Sales 2.0? Social media was the amazing mousetrap destined to make buyers hurtle irresistibly towards our selling stall. Then lately there was Industry 4.0. Not solely another flaccid WEF vibe [http://salespodder.com/industry-4-0-applied-to-your-niche/]. Which was in part similar to (or perhaps

What Washington Teaches

A quick long holiday weekend musing. Caught listening to a snippet of a radio documentary. The reminiscences of an American [https://en.wikipedia.org/wiki/Robert_F._Kennedy_Jr.] who as a 14-yr old, had to bear the assassination of his father. He then followed in his paternal footsteps and

Your Prospect Uberfact Friend Check

[https://www.instagram.com/uberfacts/] Oh yes, “a study”. Still. Once you get past those that either you owe money or who always cadge things from you, there is something sellingish in this. Imagine if these two modified sentences were true; > A study found that only half of your prospects

The DRR of X-Event Sale Extinction

I see with incredulity that a group of scientists pursue DRR; Disaster Risk Reduction. Disappointingly, upon further reading a chance to discuss at depth the movie Armageddonpresently evades this topic, in favour of volcanic destruction. I learn [http://en.wikipedia.org/wiki/World%27s_largest_eruptions] that 74,000 years

The Greatest Showman Phenomenom Sales Angle

Pundits are puzzled by the success [http://www.bbc.co.uk/news/entertainment-arts-43385034] of this Hugh Jackman movie musical and soundtrack. Despite lukewarm reviews, audiences flock for repeat viewings. The accompanying album could even earn a longer unbroken stint at Number One than the current record holder over the past

The Briefing Note Peril

Picture this. You’ve managed to finally get that key meeting arranged. Their Head Honcho and your Big Cheese. In a room together, like a kind of business speed-date. With you and your biggest chum prospect-side playing the hopeful chaperones. You’ve duly provided the PA to your big boss