Salespodder (Page 193)

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Do You Know The Keys To Incumbency

The world reels from the prospect of either of the most unpopular and potentially unsuited candidates ever to run winning the 2016 American presidential election. One man though, sought to clear the mist. Professor Allan Lichtman has always managed to predict who will win. Although this time, he says it

Desperate To Fill A Hole In Your Bid Grid

Confessions of a prime ministerial advisor emerged in London this week. The person in charge of “event planning” during last year’s UK general election revealed a mistake. It seems the Campaign Schedule has a name; The Grid. It has the ring of an oppressive sci-fi dystopian masterplan which can

Conscientious Versus Over-Confident Quick Sanity Check

Fascinating social media news emerged through a British insurer this week. They had a product banned by Facebook. In part you suspect, because Facebook didn’t think of the idea themselves. In widely reported events, Admiral Insurance developed a quote process for drivers wanting car insurance for the first ever

Parklet Campaign And Your Winning Slide Decklet

[https://www.instagram.com/futurecapetown/] Have you a single pic that sums up your argument? A while back there was a wonderful movement to create public areas where there were none. On my local shopping main road, a couple of street parking spaces were replaced with a purpose made “parklet

Let US Election Big Data Psychographics Win You Business

Channel 4 News [http://www.channel4.com/news/] sent sleeves-up terrier Michael Crick to investigate US Presidential election “ground game”. He mined intel from the Democrat side. Jim Messina managed Obama’s data teams. From 2008 to re-election in 2012 it’s crew grew from 12 to 165. At which

Holland Code Prospect Personalities Profiling

[https://en.wikipedia.org/wiki/Holland_Codes] Wikipedia today lists around thri-dozen different tests that purport to uncover personality traits and types. Holland Codes are ones that supposedly tell you what career you ought [http://www.telegraph.co.uk/work-salary/news/bored-at-work-this-personality-test-could-tell-you-what-you-ough/] be in. Its RIASEC framework breaks down as;

Should Banned School Language Be Sales Speak

I recently saw again [https://www.theguardian.com/books/2016/oct/23/slang-changing-face-of-cool-vulgar-tongues-max-decharne] this pic that sped around the web three years ago when a London school created “formal language areas” -------------------------------------------------------------------------------- This final offence of YEAH in particular reminds me of something I read over twenty years ago. Tom

Land & Expand from Valley of Death to Sunny Uplands

Management Consultants. Ew. This past week BBC aired a “documentary” on their avaricious, venomous “profits from austerity” advising the UK public sector. After mentioning outrageous big ticket procurement fails – such as the much-delayed aircraft carrier pair cited as maybe costing almost four-times the original 2008 budget of £3.6bn – the

The Way Midnight Man Became Thriller And Your Hit Pitch

In the UK there was plenty of coverage about the recent passing of a Grimsby fish filleter. Including, we learnt, that he hated that particular tabloid label. Keyboardist Rod Temperton went straight from writing mid-70s britfunk to crafting Michael Jackson’s most loved work. Producer Quincy Jones recalls first deciding

Seller Meets Buyer Solution Meets Problem Urgent Meets Now

Chinese-born Yang Liu [http://www.yangliudesign.com/] has lived in Germany since age 14. Her comparison pictograms sped round the web this year. A trio of coffee table books sprung from the trope of looking at how the same thing is viewed from opposing poles. Her first collection grew from