Salespodder (Page 60)

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Country Leader Aims Broadcast Graphics

UK PM Rishi Sunak set out his administration's plans for 2023 via the 3½min promo medium du jour. Half the video sees him sitting speaking to camera. With bullet summaries of his main point(s) appearing as said. Here's such example from his concluding summary. Interspersed, a trio of

Stand Up For The 34pc Effect

As I wrote in the relevant chapter of my 52 Ways To Get What You Want From Virtual Meetings book I first came across meetings without chairs at an Architects. Then discovered by the dotcommers who embraced them. There’s an old Easyjet fly-on-the-wall where the founder and close crew

Doomsday Problem Reframers Returns

For every pound spent on something, how much ought that business expect to flow back their way? It's an age-old way of viewing investment. Supposedly easier in our new age of CapEx to OpEx switch to subs-style purchasing. Yet it remains a tricky calc. There's often so many variables at

3 Trends To Elevate Your Video Sales Space

Among the annual deluge of indispensable new year fashion suggestions, I came across one piece with sub-head; an interior [design] expert has urged people to "have fun" and "mix things up" this year. Explaining; 'Andrew Roby warns against playing it safe if you want to “elevate” the space you have'.

Nudging Prospects Along

In a moment of seasonal downtime, I read a marketeer's thoughts entitled does nudge theory have a future in 2023? I picked up on this in part because the inimitable nudger-in-chief was cited. Then I quickly realised how a quintet of said Rory Sutherland's insights duly contained within could be

135 Rule Videoing

There's a ton of personal time management tips out there. Some can be fun. Hello ,'To Don'ting'. Some can be regimented. Ever encountered Franklin Covey? Some can be go-to lifehacks. Yep, 'eat that frog'. Among these prioritisation and productivity methods sits The 135 Rule. There's a couple of flavours of

Lewis Point For Sales Development

I'm no economics expert. Then again, neither are the world's economists. Given their inability to provide a meaningful forecast that glances on anything near where an actual reading settles. The Lewis Point of Economic Development is the moment that a nation's rural labour surplus is taken up by urban jobs.

Atomising Impact on Health

The week before Christmas saw a nursing strike in the UK. Everyone seems to feel they "deserve" more money. No-one seems to want to pay for them to have it though. Amid this most alarming of industrial action, despite claiming a decade of real-term wage deflation, the socialist-leaning First Minister

Making Your Screen Selling Clean Selling

I was prompted to create that title from a reminder of one of those now derided 'successorize' style taglines when reading about collab ideas; team work is what makes the dream work. Yep. Clichéd, hackneyed, old-fashioned. I did feel compelled though, to rhyme with 'clean' over 'dream'. Yet in remix

Beige Flags Pink Flags Red Flags

Up on yer must-know terms for 2023? One such phrase new to me is the beige flag. I reckon we're familiar with the red flag. The alarm that shouts, "stop!" Yet now spreading from the often hazardous world of dating into all other fields of relationships are flags of colour