Chance of Success vs Positive Outcome 2x2
Draw a square. Split into four quadrants with a pair of centrally perpendicular
lines. Et voila. A 2×2 matrix.
A familiar trope yes, yet the ‘two b/two’ is remarkably durable in the
salesroom.
Usually where the vaunted place of desire is top-right; ◳.
Think of the ‘priority matrix’, pitting