Salespodder (Page 169)

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What Diplo Does

[https://www.viceland.com/en_us/show/what-would-diplo-do] I really ought be too old to enjoy this. The latest self-deprecating celeb mockumentary. Which doesn’t even seem to feature The Hoff. It’s about “superstar DJ”, Diplo. The result is almost Spinal Tap for today’s electronic dance music poplets;

Visiting Their Flagship Store

Preparation. Or lack of it. Especially when it’s a deal killer. We’ve all got these stories. Even if we pride ourselves on always doing our “research” before that pivotal first meeting. In the days immediately prior the web – yes, solution selling did take place in such a darkened

Figonymy

Nearly every country on earth is named after one of four things [https://qz.com/1070266/the-name-of-a-country-can-only-really-mean-one-of-four-things/] is an article from Quartz that sped across feeds lately. It does briefly hold attention. Anyone with a passing interest in the etymology of where names originate does think a little about their

How Noting Your Clients' Windscreen Phenomenon Lets You Splat Competing Bugs

[http://www.dailymail.co.uk/news/article-4998832/The-flying-insects-planet-depends-plummets-75.html] How’s this for a mainstream media headline [http://www.dailymail.co.uk/news/article-4998832/The-flying-insects-planet-depends-plummets-75.html] ; > Where have all our bugs gone? The flying insects the planet depends on plummet by three-quarters sparking fears of ecological armageddon The story goes

Shortening Song Intros And Your Pitch

I read yet another so-called entertainment thinkpiece mourning the passing of the ‘great epic song intro [http://www.bbc.co.uk/news/entertainment-arts-41500692]‘. The story goes that no pop songs have intros any more. Everyone starts off by singing rather than instrumental crashing-cum-noodling. With the listener all the poorer for

Pitch Placement The Angry Birds Way

I remember long ago advice on arranging a Board Meeting agenda. It included the instruction to always have that item for which you most desire to seek agreement immediately follow a previous one which was both contentious and likely to find no agreement reached. The theory being that subconsciously, after

Logo Memory Test Transposed Inside Your Salesteam

[https://www.boredpanda.com/famous-brand-logos-drawn-from-memory/] Here’s a lovely little workshop idea. Well suited to just prior a break, during a longer internal conference type shindig. Inside a fortnight of publication, this Bored Panda [https://www.boredpanda.com/famous-brand-logos-drawn-from-memory/] piece clocked up an astonishing 11 million Facebook ‘likes’. They asked

Is Your Comparator Horsepower Or Minicupcakes

I ran a jovial meeting with a sailing-loving prospect once in the late 90s. Where I revelled in comparing the extra money my then software wonder would make the business owner after they’d bought it. At the end of year one, amounting to around “two-thirds of a yacht”. It

Know Your Prospect-Universe Zeitgeist Tape

Thirty years on and the foundation of a former British Prime Minister releases a trove of personal papers. Among them [https://www.totalpolitics.com/articles/diary/zeitgeist-tape-how-thatcher-prepared-smash-hits-interview] , advice on the pop music trends of the day, alongside a copy of the typed out cribsheet of an ordinary, everyday basket of

Stop Your Digital Greige Pitch

I wandered through an exhibition of the latest business audio-visual kit. Instantly dazzled by looped kaleidoscopic footage teeming forth from every conceivable size of flatscreen magic. I discovered the sector’s concept of “digital blindness”. This is the problem of when every vendor or area in a retail space has