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The Best Product Never Wins

This week courtesy of My Boy Donny I’ve learned of an American General called John Pershing. Apparently there’s a story attributed to his brutal way of dealing with a Filipino enemy, yet which happens to be mythology [https://en.wikipedia.org/wiki/John_J._Pershing#Spanish.E2.80.

Brand Compatibility Check

I used a little trick back in the 90s. It was a mini-qualifier. My forecast would get revised by results. Selling an emergent self-styled market disruptor, which through its marketing materials boldly associated itself with the likes of Mercedes and Rolex, I was wary this projected image may not sit

One Hull Of A Pitch

[https://university.which.co.uk/university-of-hull-h72] English A-Level results day. What a day. The local media full of screaming teens just before they head down the pub and leave home bye-bye. “Clearing” is the well-worn process whereby those wanting to go on to uni but under-achieve, halting initial ambition, get

Your Independent Great Cup Origin Story

[https://salespodder.com/content/images/wordpress/2013/04/coffee-shop-start-story.jpg] Good storytelling [https://salespodder.com/?s=storytelling] is a vital part of good selling. So here in a provincial (excellent) English coffee shop, inside the smallest room, was this huge blackboard of chat. It clearly detailed their ‘start’. Or as

Mining For Vision

Flagship current affairs breakfast radio. Millions of listeners. Hopes on reviving mining in Cornwall. Exploratory drilling for known deposits of lithium begins. Will commercial quantities of the precious metal be uncovered? To end the dialogue, a final question; “So, all being well, what’s your vision for the company?” >

Warning: Your Sales League Table Could Be Demotivating

Well. Hardly news if you’re bottom of the log. Yet recent reminders of salesroom scoreboards (from diverse as Wales [http://salespodder.com/modern-call-centre-still-likes-old-school-scoreboards/] and a Hollywood Wolf [http://salespodder.com/at-least-the-bad-guys-from-wolf-of-wall-st-love-their-scoreboards/] ) shine my spotlight on what exactly is it that gets written on the whiteboard day in, day out.

Metrics Optics Sonics

Metrics have been around for ages. In selling these not only mean the mere numbers. They also specifically refer to the precise extra financial amounts that have flowed to previous buyers and shall similarly shower the current prospect with such monetary savings or gainings. They are indisputably essential to any

Selling With White House Fire And Fury

The spin from politicians of all hues can often be worthy of selling note. Usually in how not to frame a particular pitch. This holiday week a trio of White House attempts to lead the agenda have been noted the globe over. First up, the quite remarkable instance of two

The Before & After Progress Pic Of Award Winning Steakhouse

[https://www.instagram.com/p/BXT4uPXgkCW/?taken-by=raregrillza] Here’s an illustrative picture. Inside its very first twelve months open, this tucked away spot in Southern Suburb Cape Town is considered by one adjudicator this year to already be South Africa’s best steakhouse. I’ve not tried there, yet.

The Briefing Conundrum

I found out from train commuting salespeople recently of their popularity for the ‘daily briefing’ as curated by their preferred ‘newspaper’. As distinct from scrolling the homepage of say, a buzzfeed. Having then been shown samples, I saw that they’re all (un)remarkably similar. A listing of news items