Salespodder (Page 210)

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Conscientious Versus Over-Confident Quick Sanity Check

Fascinating social media news emerged through a British insurer this week. They had a product banned by Facebook. In part you suspect, because Facebook didn’t think of the idea themselves. In widely reported events, Admiral Insurance developed a quote process for drivers wanting car insurance for the first ever

Parklet Campaign And Your Winning Slide Decklet

[https://www.instagram.com/futurecapetown/] Have you a single pic that sums up your argument? A while back there was a wonderful movement to create public areas where there were none. On my local shopping main road, a couple of street parking spaces were replaced with a purpose made “parklet

Let US Election Big Data Psychographics Win You Business

Channel 4 News [http://www.channel4.com/news/] sent sleeves-up terrier Michael Crick to investigate US Presidential election “ground game”. He mined intel from the Democrat side. Jim Messina managed Obama’s data teams. From 2008 to re-election in 2012 it’s crew grew from 12 to 165. At which

Holland Code Prospect Personalities Profiling

[https://en.wikipedia.org/wiki/Holland_Codes] Wikipedia today lists around thri-dozen different tests that purport to uncover personality traits and types. Holland Codes are ones that supposedly tell you what career you ought [http://www.telegraph.co.uk/work-salary/news/bored-at-work-this-personality-test-could-tell-you-what-you-ough/] be in. Its RIASEC framework breaks down as;

Should Banned School Language Be Sales Speak

I recently saw again [https://www.theguardian.com/books/2016/oct/23/slang-changing-face-of-cool-vulgar-tongues-max-decharne] this pic that sped around the web three years ago when a London school created “formal language areas” -------------------------------------------------------------------------------- This final offence of YEAH in particular reminds me of something I read over twenty years ago. Tom

Land & Expand from Valley of Death to Sunny Uplands

Management Consultants. Ew. This past week BBC aired a “documentary” on their avaricious, venomous “profits from austerity” advising the UK public sector. After mentioning outrageous big ticket procurement fails – such as the much-delayed aircraft carrier pair cited as maybe costing almost four-times the original 2008 budget of £3.6bn – the

The Way Midnight Man Became Thriller And Your Hit Pitch

In the UK there was plenty of coverage about the recent passing of a Grimsby fish filleter. Including, we learnt, that he hated that particular tabloid label. Keyboardist Rod Temperton went straight from writing mid-70s britfunk to crafting Michael Jackson’s most loved work. Producer Quincy Jones recalls first deciding

Seller Meets Buyer Solution Meets Problem Urgent Meets Now

Chinese-born Yang Liu [http://www.yangliudesign.com/] has lived in Germany since age 14. Her comparison pictograms sped round the web this year. A trio of coffee table books sprung from the trope of looking at how the same thing is viewed from opposing poles. Her first collection grew from

3/14 Psychological Tricks That Could Help You Sell More

Yes. Alright. I fell for clickbait. 14 psychological tricks [http://uk.businessinsider.com/psychological-tricks-to-influence-people-2016-10] to get people to do what you want. My weakness callously exploited by a webfarm buzzfeeder. Enjoyment in the classroom of the likes of Richard Wiseman and Robert Cialdini meant I couldn’t help myself. Yet.

Pitch How Film Composer Makes Maximum Impact

Silent film pianist and visiting professor at the Royal College of MusicNeil Brand [http://www.neilbrand.com/]plays intriguing sales chords. After tinkling a semi-stock phrase proving his mettle on-the-spot to evoke the iconic scene ‘the realisation that the person in front of you is the person with whom you’