Salespodder (Page 28)

Sign in Subscribe

More issues

Bionic Reading for Key Text Blocks

Called with different names (Focus Reading, Bionic Reading), the theory behind using bolded letters to read quicker is that the typographical change works because your brain reads faster than your eyes. Or, your memory only needs the first few letters to fill in the gaps. pic.twitter.com/HY7BHIRPIM — Massimo

Magician's Rock Star Metaphor For When Prospect's Falsely Believe They Can Do-It-Themselves

It wasn't long after my cubrep days that I came across one particularly toxic delusion of the internal IT team. In those days, they were firmly under the grip of the Finance dept. A combo which could go out of its way to ensure disaster. Selling innovative modules

Making Merry Memorable Numbers

I was merrily wiggly-waving my fingers and thumb here. Mid-video call celebrating the achievement of a certain number. It reminded me how few people use gestures like this to better engage their fellow participants. A while back, I could run a pair of 45-minuters covering a variety of plentiful techniques

Is Abrupt Turnaround Like Big Late Bid or Big Delivery?

It feels like most of the planet's population has heard of the current purge of government waste suddenly underway in the USA. Related to official foreign aid alone, this chart puts proportional circles on a world map. A kind of bubble chart cartogram. Denoting the largest project spends

There's Nothing More Deceptive Than An Obvious Fact

Arh, the game's afoot. I was reminded of this Sherlock Holmes quote, as so beloved of detective novelists in general, through helping overcome a cold call objection. There's a few ways of looking at it. Yet not accepting things at face value, resolving to question everything,

What's Their Bat 60?

Bat Shed Crazy. The headline writer's dream. Mocking, aghast, anger. At a specific £100m of taxpayer money spent during construction of a stretch of high speed rail in English countryside. On a bat tunnel. It holds a salutary tale for any aspiring solution seller. One repeated all too

Team-mate Compatibility Check

Apparently only half of new hires work out. Sound true? This finding isn't from the business world though. It's from football. Coming I believe, from Portuguese researchers. As referenced by author of a book with the resoundingly baiting title, How to Win the Premier League. Could

The Never Cold Email

Often enjoying London's Harry Wallop Times consumer/workplace column, I was suitably pleased to read him hail the lost art of cold emailing. I cite one key case study paragraph; Hamish Thompson now lives in Tasmania after selling his successful public relations business in 2019. He worked with

Altered Scales

Starlink Mini. This is freaking amazing. pic.twitter.com/mBmHqivJZk — Rory Sutherland (@rorysutherland) December 22, 2024 As one replier noted; Amazing not for the speed but the design of the odometer. You would be more concerned about 1mbps vs 10mbps. However there isn't much scrutiny between 30mbps and

2025 Digital Workflow Challenges

This month I've seen the usual flood of new year opinion pieces saying how we ought prepare for the inevitable future as the next twelve months unfurl. Nothing wrong with the sentiment. After all, 'a broken clock is right twice a day'. And it can often