A Swarm Buying Process?
I recently read a review of a management book
[http://www.telegraph.co.uk/finance/jobs/7919177/Forget-highly-paid-CEOs.-Its-ants-and-bees-who-can-lead-us-to-the-economic-promised-land.html]
, apparently one more along a trend of left-field provocateurs trying to get
managers to think differently. This particular tome, called Smart Swarm, tries
to build parallels between instinctive collective animal