Salespodder (Page 46)

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The Faster Horses of Audience Capture

If I had asked people what they wanted, they would have said faster horses A most famous of business quotations. Though not, as myth has become, from the mouth of Henry Ford. Merely those engaged in a spot of critical fabulation as to what he could have been capable of

When Planning Traps You

To plan or not to plan? That is the sellers question. Can you boil down solution salespeople into two types? The planners and the unplanned? Those that diligently plot out how to get to a goal, set against those who fly by seat-of-the-pants, all spontaneity and improvisation? Perhaps that's a

You A Sixth Waver?

“Bull markets are born on pessimism, grow on scepticism, mature on optimism and die on euphoria.” The summation of fund manager 'legend', Sir John Templeton. That alone is worth a decent sales slide. In the very least, one annotated by striking out the stock market trader term 'bull markets' for

Trick, Decoded

A freelance task platform initiative reached my inbox, bandwagonning the latest pop-sci juggernaut. Here's a trio of their straps to entice. AI, decoded amAIzing projects get into the (algo) rhythm Whilst this is marketing copy, our selling thrust might well take a tip from it. Let's set aside the pun-able

Zero String Vision

'... and will now sell The Club’s vision to the desired player by writing a succession of noughts on a piece of paper ...' Here's a natty piece of video call engagement gleaned via the above inspo from an irreverent football transfer commentator. In context of team awash with

Windoze Agenda Slide Trap

A while back, I saw this above slide template. Awaiting a small working party. With whom I had no dealings. Their get-together about to commence. For aesthetics I've switched their white background to grey. Kept the big 'Microsoft Blue' circle with its contained title as-was. And swapped the position of

Meeting Money Moment

There's many a meeting persona we can do without; room meat, information tourists, spuddlers. Among such unwelcome spectre, there's the undoubted drain of the person who contributes nothing. I was reminded of this with a little bank holiday broadsheet reading as captured in the above screenshot. Now, I'm seldom one

Lauded Hollywood Director Approach To Video Calls

Consider how any selling dialogue might be broken down. In perhaps simplest terms, apply say, the beginning-middle-end template. Open with aim. Talk it through. Finish with agreed next action. You might, if you were of the movie-mind, describe this 'narrative structure' as 'the series of events that's the essence of

Agitation Issue Alert

I recently found out the term for the classic snag of when a small item of laundry fails to come out clean. The cause tends to be an 'agitation issue'. Which occurs when say, a sock, ends wound up inside another garment and as a result cannot receive the required

Push & Pull Forces

Economists think of migration as being driven by a combination of push and pull factors, things which drive you away from your home country and things which draw you to your destination. The summary of one London-based broadsheet opinionista on a burning hot topic de jour. Simple swaps turn this