Salespodder (Page 120)

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Small Town Big Reach Digital Agency Identifying Statements

Here’s something gleaned from a mini-project. Looking into a big city satellite town’s local marketing firms. Many boasting a nationwide clientele. Listed below are pretty much the first words you see when landing on website homepages of the dozen digital marketing agencies of the area; > affordable web design

Football Throw-In Improvement Metric

The game of football has a set-piece that’s been shockingly overlooked on the training ground; the throw-in. You’ve had the odd ‘long-throw’ specialist down the years. Capable of creating havoc in the opponent’s box turning many a throw into a kind of corner kick. Yet that rare

Flatpack Dealer Product Slide

I’ve been a little (maybe overly) captivated by re-runs of three fly-on-the-wall hours behind the scenes inside Ikea. The first part [https://www.dailymotion.com/video/x6fi9b2] featured an arc on the production of their annual catalogue. An eye-watering 203 million copies of which are snapped up by salivating

A Kick Is Only As Good As Its Chase

Lovely to watch a dominant England display after three successive under-performances since bewildering New Zealand in last year’s rugby world cup semi. In their next home game, the Irish were duly steamrollered. England’s pair of first-half tries both came from defence fumbles around the Ireland in-goal area following

Do You Miss This Cafe Cake Counter Trick?

Another finding from the world of retail. This time, from a marble counter festooned with cloche entombed afternoon treats. That one front-left contained the juice of a dozen oranges. I have sat at the other end of this tabletop. I heard several inquisitive teatime-treaters ask what the offerings are. The

Regrets, I've Had A Few...

Here’s a cheery thought. Reminiscent of 2013’s famed five regrets of the dying [http://salespodder.com/top-five-regrets-of-the-buying/]. Apparently, ‘eight in 10 people believe their lives would be better if they had taken more risks’. (Wonder how the remaining one in five felt..?) I learn this as a brand

The Gift Of Time

An online ad for Dyson [http://salespodder.com/?s=dyson]‘s undoubted hairdryer disrupter. It costs scarily way more than competitors. Articles abound comparing the run of the mill $50 product with their $500 one. A random example, from gizmodo [https://gizmodo.com/this-absurd-400-hair-dryer-is-actually-worth-it-1787514894] ; > “Dyson has this irritating habit of

Are You Flooded By Eight-Fold Returns

Extreme weather events place climate change foremost in minds all around the world. I see this week that (at least) one region of England has witnessed once-in-a-century floods three times this century already. Storms named Ciara and Dennis dumped record levels of rain only a week apart during Feb 2020

Blue Sky Alignment

Relax. I don’t like the term blue sky thinking either. Although given that across various parts of the world you can see a sky of pretty much any colour you like, to label something promising with your own brand colour of choice can work. Especially on a one-off slide,

Prevent Perils of Repsplaining to Prospects

> Repsplaining; the explanation of something by a salesperson (aka ‘rep’), typically to a potential customer or buyer, in a manner regarded as condescending or patronising. Recognise this? I simply remixed the definition of mansplain. And could have also added more traits to the end. Such as, ‘or aggressive or foundationless