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Numberline Difference Data Storytelling

Here’s a great graphical technique. Be aware that it can take up quite a large chunk of your downtime. But when done well, it can be a real pitch winner. The numberline. I was reminded of this when seeing Newsnight’s explanation of where American pollsters got the Presidential

Setting List Tuning Expectation

We’ve all been there. “Call all these names and find someone that wants us. Quickly.” In offices from Manhattan to Mars, pages of printouts, incessantly scrolling spreadsheets and duplicate-deluged databases get handed to (often but not always) those starting out in the profession to pan for nuggets. So I

Post-Truth Selling

The year-end charting fixation sees logovores the world over rush to crown their word of the year. Brexitvia Collins is already in. Now Oxford try and snare the Left’s approval with post-truth; > “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion

Build On Impressive Japanese Sinkhole Fix

Another good news story this week with terrific solution selling knock-ons. The above pic whizzes around the web as I tap. It’s a story that you simply have to use in as many a prez as you can between now and the end of the year. Here’s the

Supermoon Slide Syzygy

Weather guessers. Or as they call themselves these days, meteorologists. Squillions squandered on the latest cutting edge computers. With graphics to match. The pic above features the comforting presence of Shefali Oza. A telly weather girl in her local region for over twenty years. On duty the night of yesterday’

Quality Storytelling Slant

A Chief Exec regaled me with his current favourite recently-acquired client story. It was a cracker. He loves sales storytelling. And on this occasion told the tale of his new customer’s growth. Stellar, explosive. He covered where they were and why they went there. Jaw-dropping stats about their product

Does Othering Have Selling Merit?

Perhaps here’s an important selling word; “the”. I now know this because I heard a Sussex Uni linguist on the radio discussing the 2016 US presidential election [http://qz.com/806174/second-presidential-debate-linguistics-explains-why-donald-trump-sounds-racist-when-he-says-the-african-americans/] . She described Othering. Her definition has sinister overtones of victimisation; “treating people from another group as less

Who'd Be A Pollster

There’s plenty of forecasters that get a bad rap. Quite rightly. Economists pitch opinions as facts, falsehoods as truths, pipe-dreams as plans. Politicians are accused of being hopeless dreamers and hapless implementers. And what about all those shysters forever plain wrong on tomorrow’s weather. Yet one class of

7 Bigly Solution Selling Ramifications Of American Presidential Race

Listening intently to the US election vote-count coverage, one thing was abundantly clear. Metropolitan liberal elites were having kittens. The shock displayed by the parade of indignant Establishment politicians, analysts and commentators felt as misguided as it was imbalanced. And that’s from someone who didn’t have a dog

Have You A Dish Worth Instagramming On Your Menu

The first ever mealtime photo – The Set Table by Joseph Nicephore Niepce in France 1827 – using an enhanced copy, colourised by Algorithmia online then brightened by Apple’s ios photo editor -------------------------------------------------------------------------------- It appears restaurateurs the world over are creating deliberately social media savvy meals. Every menu set to have