Salespodder (Page 207)

More issues

What Does First-Time Masters Champion Do Next?

Danny Willett. The Yorkshirman thrilled Sunday night with his golfing triumph at Augusta. When landing home today I noted he shared what he’d been seen discussing with Alex Ferguson. As clubhouse celebrations took hold, the peerless Manchester United boss suggested he now try what they’d done in their

Heat Map Five Word Review

So a BBC Arts Correspondent just completed a short run of three 90-minute magazine shows. It seems they’re trying to imagine how a Daily Mail Arts section edited by a first-year St Martin’s College student might sound. Will Gompertz called it his Heat Map. He liked the link

How Is Every Horse In Your Yard

I’m not a punter. Nor do I have much interest in the rather annoyingly termed “sport of kings”. Possibly because unelected nepotist rule continues as one of humanity’s ugliest pockmarks. In the run up to today’s Aintree Grand National I was force-fed an interview with a leading

Meteorite Artistic Value Can Sculpt Your Gem Of A Bid

Auctioneer Christie’s are currently pushing works of art from outer space [http://www.christies.com/features/Meteorites-Works-of-art-from-outer-space-7203-3.aspx] . A fascinating concept, I was further delighted to hear in-house specialist James Hyslop outline how he frames nature’s inter-planetary pre-historic sculptures’ commercial value [http://www.bloomberg.com/news/articles/2016-04-06/

Évoquer Le Prix De La Page 112

The French love their books. I realise this because I learn they have around 2,000 literary prizes. Yet something is rotten in the state of Les Gaulois. It appears they feel new stories ain’t what they used to be. Apparently, they nowadays tend to ‘sag in the middle’

Recollective Sales Amnesia

Corporate amnesia [https://en.wikipedia.org/wiki/Corporate_amnesia] is a topic I see with a burgeoning following so far this year. One comment I was particularly struck by was from a Derbyshire seamstress. She noted that on her clothing production line, it took way longer to unpick the mistakes

Alluring Pitch Of JK Rowling Rejector's Blurb

[https://twitter.com/jk_rowling] Here’s a tweet from JK Rowling, 25 March 2016, which created quite the reaction. In case you don’t know the story, the megaselling Harry Potter author’s next project wrote under an assumed name. As she’d been famously rejected in the Beatles-esque

How To Wow And Present Like Fictional Steve Jobs

A Hollywood “slide”. Depicting NYT reporting of Apple Macintosh projected first 90 day sales of 1,000,000 on backstage backdrop, when actual results were just 35,000. -------------------------------------------------------------------------------- Danny Boyle directs Michael Fassbender in the title role of 2015’s Steve Jobs. Kate Winslet won gongs a plenty for

Slow Selling For Faster Results

The Slow Movement continues its spread. I first came across it a decade ago. Wonderful, seemingly impromptu – the then new term was popup – small markets with chef-manned stalls grouped together inbetween London office space. Local, artisanal lunchtime snacks I, along with many others, were happy to support in preference to

How Kim Is Your Strap?

Corporate slogans. A satirist’s dream. Usually the employees themselves that remix them best. For a mocking, yet perhaps more real, tagline. Happily, someone feels my pain. Via the words writ large on stands atMWC16 [http://www.mobilemoneyrevolution.co.uk/disrupt-me-till-i-fart-the-stand-signs-of-mwc-2016/] . Their commentary is spot on. Here’s a selection