Salespodder (Page 208)

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Plotting On The Supportive To Hostile Axis

Political Mapping. A solution selling stalwart. Have we a new angle on it this week? Along comes this gift direct from The House of Common’s leathered green benches. In the form of a leak from the heart of Westminster’s Official Opposition. Beset by despotic paranoia, the UK’s

You Can Kill The Corporate Overview

How typical is this? I’d say fairly. A crew I know were due to meet a major client boss. They lived on another continent, so it was deemed a once-in-a-blue-moon chance to get to know the bigwig. The account owner had prepared a large slideshow. It featured slide after

Sales Tales

An Australian marketeer recently told me about a solution salesteam that every Friday held a short meeting to wrap up the week. An interesting construct in itself. Always on the agenda though, was a slot called Sales Tales. The idea was anyone winning a deal had to recount its story

Audition That Changed Music History And Your Management Career Take-Off

General management best-practice discovery. I deliberately try to avoid writing a blog on such. As salespeople that aim for chief execship, I feel today I can make a rare exception. It emerges following the passing of Beatles producer, George Martin. An unlikely beacon of managerial wisdom you’d think. But

Don't Make Launch Mistakes Of Smartphone VP

Friday 11 March. Huge national radio audience. VP Europe, Rory O’Neill gets three minutes of precious airtime to plug the new Samsung S7 smartphone. Alright, I feel compelled to state upfront. It was a poor performance. Substandard. One certainly not befitting someone of such lofty rank and remuneration. Especially

Match Your Supposed Buying Partner's Desire

The things that creep into your feed… How to say ‘yes!’ to sex [http://www.theguardian.com/commentisfree/2016/mar/04/how-to-say-yes-to-sex-and-not-just-ok-only-if-you-shut-up-about-it] seemed a cheap shot. Yet I couldn’t help mull how the want-it-now-now-now salesperson and the million-other-things-on-my-plate buyer ever get it together. The original Aussie writing title perhaps

Where Do You Put Your Price List Titles?

Waterkant. Fairly central Cape Town. One of the many over-styled new eateries there. Yet a real-life example to flow the juices of menu engineers. On occasion I blog on the crossover between food retailing and b2b solution price lists. Here’s another idea. This place had a menu without headings

The Simple Surfing Switch Which If Subconscious Boosts Your Selling

[http://www.telegraph.co.uk/technology/2016/03/07/how-accidental-entrepreneurs-can-change-the-world/] from The Telegraph (London) news site – highlighted line my addition -------------------------------------------------------------------------------- I could hardly believe this when I read it. Compelled to comment. B-school prof Adam Grant reckons it’s because most people accept the default browsers. Made the effort

How To Sell Ideas Like The Stars Of TV's Billions

Considering selling is a core tenet of hedge trading, there’s remarkably little of it on show in this latest telly bingefest. Half-way through Season One, I see political machinations, persuasion ranging from the heartfelt to the ruthless and countless blindsiding one-upmanships, yes. Sales? Not so. Still, the three main

MWC Slide Mobility Slowed

Last week’s Mobile World Congress (Mobile is Everything [https://www.mobileworldcongress.com/]) gained its now customary wide media coverage. Although this time a little dimmed, as it strangely clashed with a big Social Media Week shindig (Reimagining Human Connectivity [http://socialmediaweek.org/newyork/]) from New York. So I eagerly