Salespodder (Page 209)

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Sarcy Stein’s Law Applied To Your Sales

So this week I caught a press conference with American Central Bank vice-chair Stanley Fischer. His accent combined with choice of words made him sound an interesting character. Quite a lifestory. Interest rates at zero. Growth crawling. Commodities plunging. The assembled economic hacks all gloom. He lightened the mood by

How Gaining Trust Of Favela Crime Lord Can Help You Win Prospects Over

A fascinating interview on SA tv revealed how a journalist got to interview in depth an imprisoned Brazilian major organised crime boss. Granted a meeting inside one of the countries four secure hi-tech penitentiaries, author Misha Glenny realised he faced a reluctant interviewee. One not just mindful of incriminating himself,

3 Sales Tips From Promised Land Matt Damon

[https://salespodder.com/content/images/wordpress/2016/01/promisedland2012.jpg] [note this post contains quoted expletives] Movie Promised Land (2012). It opens with Steve Butler (Matt Damon) chatting at a posh dinner with a senior exec at their “9 billion dollar company”. Steve sells fracking. He pitches land rights for

Fancy A Nibble?

[https://salespodder.com/content/images/wordpress/2016/01/folkcupcakesbree.jpg] Hats off to the lad with the sales nous at Folk Coffee Company on Cape Town’s city bowl Bree Street. There I was happily sipping an Elevenses coffee. Having turned down at the outset an accompanying offer of food

Use Fig Leaf Pitch Rather Than Go Nude

With the Australian Open tennis in full swing, I caught commentators use a term new to my ears. A poor, feeble serve is referred to as nude. One with nothing on it. I instantly thought how that applied to far too many a pitch I’d heard. Whether exclusively feature-ridden,

When Was Your Last Jose Mourinho Six-Page Letter Pitch

The English sports pages are Jose potty this week. After getting the sack from Chelsea, it seems he covets a return with Manchester United. The Independent newspaper sent talking heads into overdrive with an exclusive [http://www.independent.co.uk/sport/football/premier-league/jose-mourinho-to-manchester-united-ex-chelsea-manager-six-page-love-letter-i-can-change-a6829971.html] ;Ex-Chelsea manager pens six-page love

Industry 4.0 Applied To Your Niche

[http://www.weforum.org/agenda/2015/09/fourth-industrial-revolution/] The annual World Economic Forum big cheese shindig from Davos made its typically blanket media impression this week. I was struck by this year’s strapline; > The Fourth Industrial Revolution Forum founder Klaus Schwab; > “Ubiquitous, mobile supercomputing. Intelligent robots. Self-driving cars. Neuro-technological

Don't Pitch Like Polaroid CEO

I caught Scott Hardy promoting a trio of new products at CES 16. He runs Polaroid. Sadly I cannot find video of his pitches to Sky News’ Martin Stanford. A shame because they could have been a sales case study in how not to do it. Let’s start with

Price List Crossover Winners From Coffee Shops

[www.peets.com] More retail-solution sales crossover. San Francisco. Peet’s Coffee & Tea House [http://www.peets.com] pre-dates Starbucks by five years. I got too tucked into their decadent raspberry mocha (above). Cape Town. The Creamery Cafe [http://thecreamery.co.za/]. Craft ice creams with coffee meant I took

Sello Narrans And Your Memorable Fairy Tale Pitch

I couldn’t help but notice sales trends 2016 articles fizz through my feeds this month. They all seem strangely similar to those I skimmed twelve months ago. Embrace social media (‘social selling’), focus on (unconsidered) value, the splintering of sales ‘tech’ (‘sales development software’, anyone?), even adopt apps for