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Which Sales Weapon Is Best For Ad Agency Boss?

There is an adland mega-merger taking place. A $35bn marriage between Publicis and Omnicom. On the ever-watchable Maggs on Media, the S African host this week posited an observation about the “explosion of data” along these lines to the local Omnicom bigwig, Derek Bouwer from TBWA. > 90% of the

Have You A Swifty Out Of Hours Pressure Gauge?

[https://salespodder.com/content/images/wordpress/2013/08/swiftylazarfrostnixon.jpg] Neither being American, nor like my generation in general understanding the supposed charm of David Frost, I long passed up the chance to watch the 2008 Frost/Nixon big screen stage adaptation. Two more wasted hours it was tricky to

Using Timberland Footprint For Sales Impact

[http://responsibility.timberland.com/] When I bought a pair of summer pumps recently, I was intrigued by this sticker on one of the soles. Global brand Timberland push their green credentials in quite a novel manner. The weblink at the bottom has perhaps since changed. I think the data they

Call Centre Coaching At Odds With Message

[http://www.bbc.co.uk/programmes/p018vlpy/profiles/johnny-and-gemma-allen] I did enjoy the four hours of fly-on-the-wall mayhem from Swansea’s third largest call centre. Those with access to BBC’s iplayer can catch up just now. In the final hour, team leader Johnny was managing his sister Gemma. Fireworks

Do You Innovate Like 50-Yr Old McLaren?

A nice long weekend post as I discover that Formula One racing giant McLaren celebrate their 50th anniversary [http://www.theguardian.com/sport/2013/aug/29/mclaren-business-formula-one-50th-birthday-f1] at this year’s Monza Grand Prix. (In particular, check out their Tooned series of vids [http://www.youtube.com/user/OfficialMcLarenVids]). Their

Don't Choose Arbitrary Goals Like New English FA Chairman

Former TV exec Greg Dyke delivered his vision to the world of English football this week. It’s difficult to not like the chap. Usually such a sensible thinker and outrageously, completely wrongly, hounded out of his job when running the BBC, his judgement tends to be sound. Yet his

Can You Use The Power Of Handwriting?

[https://salespodder.com/content/images/wordpress/2013/08/reasonstobecreative.jpeg] I came across the above flyer online ahead of its recentevent [http://reasons.to/]. It reminded me of the power of the handwritten look. We all strive to make our docs and slides so perfect. Trendy fonts, perfect lines, the

Zero Hour Contracts

I remember this time last year Newsnight informed me that 8% of the UK workforce are currently without a job. Despite an Olympic boost in positions. Today it’s 7.8% Having loved the show for more than all my adult life, I do hate it when they get all

As Easy As PAEI

Between bouts of consultancy in places as diverse as Nigeria and China, a pal of mine lent me a couple of books by his current favourite business guru; Ichak Adizes [http://www.ichakadizes.com/]. That I’d never heard of the fella did irk me somewhat. Especially considering that the

One Working Call Centre Pitch

[https://salespodder.com/content/images/wordpress/2013/08/dwayne-flipchart.jpg] Swansea’s third-largest call centre and its irrepressible [http://www.nevillewilshire.com/] boss has provided the year’s fly-on-the-wall telly hit. Even if The Daily Mail uncoverscorn [http://www.dailymail.co.uk/news/article-2344122/225-000-fine-TV-centre-harassed-householders-thousands-nuisance-phone-calls.html] . The pic above is