Salespodder (Page 328)

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Urgency Algorithm

There’s an American research team that can predict injuries suffered in a car crash. They do so seeing only the state of the crumpled wreck. This isn’t just impressive for a party trick. It hugely saves lives. When one of the team used to arrive at crash scenes,

Pop-Up Rep

A hot marketing fad involves so called Pop-up Shops. Depending on which colony you’re in, you might also know this trend as pop-up stores, pop-stores or pop-up retail. From Olde Worlde once-off market traders selling Christmas Trees, to fireworks outlets springing up the week of Bonfire Night, the concept’

How Do You Give Directions?

I was off somewhere new the other day. I didn’t know the precise location but as these things often run, I was familiar with the rough area. All that eluded me was the final drive up to the destination. So the person I was meeting emailed directions. Only a

Spotting Corporate Fibbers

Here’s an entertaining nugget from the Economist. How to tell when your boss is lying [http://www.economist.com/node/16847818] lifts the lid on the language people use when they lie, based on an incredible 30,000 conference calls. With typical Economist brevity it’s only five paragraphs

Contract Dispute Approach

I recently bore witness to a post delivery dispute. Work had been fully complete. Most payment had been settled. Then at the death, internal customer politics appeared to stall the concluding payment. With the top man client-side seemingly intent on withholding this final sum, a document was requested to shed

Daley Thompson's Competitive Focus

I watched a documentary on a plane from 2004 about a legendary 80s Decathlon rivalry. Les grands duels du sport heard plenty from both affable German Jürgen Hingsen and irreverent Brit Daley Thompson. The German was thought the superior athlete, regularly holding the world record, yet never beat his tougher

Ponzi Madoff Plausibility

[http://en.wikipedia.org/wiki/Madoff] Billion dollar fraudster Bernie Madoff is of course the face of all that’s wrong with the Finance industry in the aftermath of the recent recession. Documentaries have progressed since the crime was uncovered from merely explaining the extraordinary scale of robbery to trying

Graphic Designer Pizzazz

For those sales presenters boasting a touch more technical expertise, here’s a brace of ideas for enlivening your next message. Choosing colours Colour scheme selection can be traumatic for the untrained. Even when we’re given a template from which to work, there are times when the standard white-and-whatever

A Brush With Failure

A retail experience of mine just now is a microcosm of how poor selling skills can compound a stuttering sale to meander towards oblivion. I wandered into a chemists and was greeted cheerily by the manager. A good start, he asked, > “What are you looking for?” Mini-emergency, I was

Buyer Makes Their Point

Here’s a delightful insight into how buyers think. They too have to ‘sell’. Ideas, new ways of doing things, and sometimes they even have to pitch our proposals in our absence. How do they fare? [http://www.supplymanagement.com/resources/knowledge-zone/2011/get-to-the-point/] Well, it seems there’s a