Salespodder (Page 376)

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The Number One Is?

I caught a business reality show on telly which had recently inspired me to blog on an earlier episode [https://salespodder.com/inspiring-the-tired-shopkeeper/]. I was struck by the difference between this installment and the previous one. To encourage soaring sales, each of the three independent retail outlets were in effect

Learning Balance From Media Training

Any lover of the kind of entertainment provided by the peerless Paxo [http://en.wikipedia.org/wiki/Jeremy_Paxman], will have an interest in what media trainers get paid for. Many years ago I worked for a body that sent a few of my colleagues off for a day’s

Got A Trophy Product?

I came across this thought-provoking concept half-reading an article [http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/3539900/Recession-is-no-menace-for-publisher-Dennis.html] in a coffee shop provided newspaper. The Economist weekly mag is, apparently just such a “trophy product”. Half of its sales go unread. Instead, they’re left in swanky reception

Don't Rely On Email

I found my head nodding along with the sentiments of a recent LA Times article documenting the backlash against email [http://www.latimes.com/technology/la-et-email31-2008jul31,0,6067177.story]. Here’s three (of several eligible) quotes to give you a flavour: * email … stimulates forward motion but doesn’t necessarily mean

Centrally Sidelined

I spoke to a client of mine as he was working from home, desperately trying to attend to a fixer from the water board to repair his meter. He was explaining how like any such business, their ERP-add-on reporting software user-base experienced an element of attrition each year. Yet for

Is There A Buyer's 'Five Tests'?

I note that the issue of Britain’s embrace of the Euro briefly reared it’s head for the chattering classes just now. I’ve always felt this a non-issue, a political dead-end, because whatever your stance, it is impossible to imagine a time when the required referendum would ever

Review: Seth Godin, Tribes

I really wanted to like this book. And that might be one of a couple of key barriers that potentially precluded me from the enjoyment I hoped for. When you look forward to something with the anticipation that it’s about to give you a crucial insight, one that’ll

Who Guides These People?

You know the story. Sign up for an enticing freebie report online. Read report. Consider it inconsequential. Receive pleas for dialogue from reps via email for next millennia. Normally these get spam-filtered out, but here’s the main body from a dastardly one that sneaked through. > “I hope these

VIP Nights

I picked up some interesting figures from the efforts of a Swansea retailer. Their boss liked to run an event that he said never failed. In the run up to Christmas, where he apparently made two-thirds of his money, he’d invite his best customers to a special night where

Any Sociopathic Tendencies?

With the recent blanket coverage in the UK a pair of horrific child abuse cases warrant, a recent book called The Sociopath Next Door (by Martha Stout) has received a fair amount of analytical airtime. One particular tenet is that you cannot spot a sociopath because they appear so normal