Salespodder (Page 56)

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Overrun Rules of Thumb

I caught a 'reno' expert pass on tips for those wanting to get into buying a fixer-upper property. Namely one that can be 'flipped' at a profit after renovating it. One guideline for the first-timer was that brutal catch, the over-run. They suggested the time-span for typical work - redo

Three Years On

As we pass the three-year anniversary of lockdowns, it's fair to say that I'm noticing two distinct camps when it comes to video calling in solutions salesteams. One veers towards the 2019 model. Reverting to how things were. A drastic reduction in video meetings with prospects compared to the intervening

Your Latest AI Iteration Stress Test

ChatGPT has just announced an update. We all know the perils of this in solutionland. 'Why do we need this?' customers ask. 'Because it's the latest', many boldly implore. Precious little illumination as to any extra wonders which ought flow forth for the embracing client. In the case of

Mini-Nuke Your New Product

Small is Beautiful. Schumacher's dictum may be getting applied to the macro issue of energy. Instead of enormous projects - England's current Hinkley Point power station has a claim to be the most expensive building ever constructed on earth - technology now pursues scaled down, more micro, dimensions. Not quite

Would You Be Inspired By A Team Of Execs Dressed So Dull?

Last week saw the return to London of beauty retail giant Sephora. Eighteen years after leaving the country, allegedly escaping rising rents and stiff competition. A cause for celebration, you'd say. The promo snap up-top was the widely shared ceremonial moment just before the red ribbon was cut. I was

Are You Claiming To Be Billion-Dollar Soap Brand?

Millie Kendall, CEO of the British Beauty Council; “I cannot tell you how many bath and body brands come to me and tell me that they’re aiming to be the next Aesop. But that’s the clever thing about classic branding - if you have the right identity and

Fosbury Effect

Dick Fosbury RIP. An athlete responsible for changing an entire discipline. Which in turn helped frame any progress phenomenon. I came across the Fosbury Effect during B-School. Via the Quality movement, which was enjoying its highest profile at that time. The story is one of true legend. Teenage high jumper

Don't Let Your Prospect Buy A Grey Car

The global motor trade announce that 80% of new cars are coloured either grey, black, white or silver. This frightening monochroming has as chief offender; grey. Accounting for just over a quarter (25.7% in the UK alone, apparently) of all sales. Grey is the new black, then. It seems

Low Friction Fast Decisions

98/ My rushed instructions on how to change Vaccine Taskforce from another Hancock shitshow to low-friction-fast-decisions success: removing Hancock/normal DHSC clearance processes from £££ decisions *crucial* to success: https://t.co/GXzMQxApWD pic.twitter.com/OCU7sNydSC — Dominic Cummings (@Dominic2306) June 24, 2021 The wonks in my homeland across the Westminster

CV Wow Factor

Here's what Daniela Mamica, Aspire recruitment agency’s Executive Director of Media, Marketing and Technology, says makes the difference for a winning CV. They highlight outcomes in role descriptions. “For me, this is the wow factor on any CV. It separates good candidates from brilliant ones. CVs shouldn’t just