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Susie Dent Sales Words of the Day

Any gameshow going since 1982 must be doing something right? British daytime telly staple Countdown features word-based quizzing. With expert 'adjudicator' adding considerable colour from 'Dictionary Corner'. Susie Dent in this slot enjoys quite the fanbase. Her twitter [https://twitter.com/susie_dent] feed features the addictive 'word of the

If 84pc of Digital Transformations Fail then What Hope for Video Selling?

There's an infamous, oft-referenced survey in the tech world; 84% of digital transformation projects fail to reach their objectives. Widely publicised (see via Forbes [https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/] ) back as 2016 dawned, the 'survey' suggests that in this pursuit, disaster is the norm. Should

Charging Hack Hammock

> View this post on Instagram [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] Oh how we mocked. Then thought back to when we'd wished

If Your Job Could Have One App

> What's a startup that you want to manifest into existence? — TechCrunch+ (@TechCrunchPlus) June 10, 2022 [https://twitter.com/TechCrunchPlus/status/1535257729161478144?ref_src=twsrc%5Etfw] Now there's a question. The s'posed gorilla in the room of daily tech co reporting may have fallen from its one time loftiness. Given the

Intensity Over Targets & Figures

> "It's never based on targets and figures. It's about the intensity." So spoke cricket World Cup winning 50-over captain of England, Eoin Morgan. Reflecting on Friday's world record score against the Dutch. A total just two shy of the vaunted 500. I blog on this essential underpinning theme often. For

Letter Header Box

Top right of a formal business letter. Just underneath the letterhead logo of sender. Opposite side to recipient address. Seen this kind of treatment before? I got into the habit a while back adopting the technique of online mag pieces. Where they'd use the marker such as 5 MIN READ.

Sales Jaunt Mismatches

> The 45 minutes I've just spent going through check-in and airport security made me dream of the good old days back in 2020 when you just clicked "Join Meeting". — Rory Sutherland (@rorysutherland) June 17, 2022 [https://twitter.com/rorysutherland/status/1537796746625138697?ref_src=twsrc%5Etfw] Not everyone shares this view

Adapting to Endure

Here's one semi-randomly selected chirp. Chin-stroking upon a major Venture Capitalist musing of our time. Namely Sequoia Capital's recent what you might label 'SOSA', or State of the Startup Address. Which takes the form of a slidedeck with accompanying 52-page speaker notes pdf [https://s3.documentcloud.org/documents/22036831/adaptingtoenduremay2022.

Zara Fast Fashion Check

I note that Spanish global clothing giant Zara put certain shapes on garment labels and price tags. ◻ ▽ ○ What's more, is that some shoppers thought they'd figured out the 'code'. Referring possibly to how the sizes run. Whether they in reality wear bigger, smaller, or as indicated. Yet the true reason,

The Interview Trick Elon Used That You Should Not

Elon Musk apparently personally interviewed Tesla's first one thousand employees. From janitors to rocket scientists. A 2015 biography claimed to reveal the interview question which was his favourite. Less a question, more a riddle; > You're standing on the surface of the Earth. You walk one mile south, one mile west,