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Your 117-Times Trick

This was a recent headline that appeared on my newsfeeds. > The trick that’s 117 times better at saving the planet than reducing your flying It was bizarrely from a broadsheet [https://www.telegraph.co.uk/pensions-retirement/news/trick-117-times-better-saving-planet-reducing-flying/] column about retirement planning. Yet I thought it was a

Oscaring Your List Slide

[https://twitter.com/theacademy] Last night’s curtain fell on the latest annual movie gong season with the Oscars. Above is a google image results screenshot of various nomination slides as announced by The Academy back on 13 Jan. A simple grey background, with an etched feint branding – including key

Eluding Prospect Groupthink & Decision Misfire

[https://www.bbc.com/worklife/article/20190807-the-science-of-creating-a-dream-team] Above is a pull-quote from a bizarre section of the media Japanese Knotweed that is the BBC website [https://www.bbc.com/worklife/article/20190807-the-science-of-creating-a-dream-team] . (Add its existence to their long list of crimes most recently added to by inexplicably, disgracefully making an

Rewire Greenwire Hotwire

I hear of a plan to switch the UK’s gas supply towards renewables. The idea is to ‘greenwire’ [https://www.dailymail.co.uk/news/article-7959041/Energy-regulator-Ofgem-announces-plans-10m-electric-vehicles-road-10-years.html] the country. Not only applauded on environmental grounds, but also for creating a word with which to label the initiative. One which

Never Let Up

As the deciding set got underway at the recent Men’s Aussie Open tennis Final, a moment from the tv coverage was caught by a broadcaster’s tweeted gif. Screenshot above as a full screen quote faded to show the legend of the game in the crowd who said it,

Philosophy Maintenance Pitch

Repeating mistakes of the past, a tiny elite cushioning themselves at the expense of the rest, ‘othering’ the vast majority as perennial victims. A culture that perhaps describes many a corporation. Especially ones resistant to your Proposal of progress. Yet in this case, it refers to the eggshells that is

Legends Menu Premium Option

Sadly this bar’s service did not tally with the idea behind this wonderful piece of menu engineer [http://salespodder.com/?s=%22menu+engineer%22]ing I came across. Near the top of an extensive drinks list, in a reversed colours box, and a title including the word LEGENDS, comes

Autocomplete Answering Goes Mainstream

[https://twitter.com/BorisJohnson/status/1222280472132308993] I’ve blogged on the sales-wonder of autocomplete before (here’s two, from May [http://salespodder.com/the-essence-of-selling-from-heavyweight-champion-of-the-world/] then Oct [http://salespodder.com/when-worlds-biggest-advertiser-uses-the-autocomplete-slide-so-can-you/] of 2017). Now it seems the freshly installed UK Prime Minister is rebalancing their messaging channels to push digital marketing

3 Sales Reminders From 2011 Movie Contagion

With the latest super-virus threatening to decimate humanity hailing from central China’s Wuhan, the world’s apparently been busy re-watching a film from a decade earlier; Contagion [https://www.thedailybeast.com/how-contagion-pushed-hollywood-to-get-science-right] . coronavirus A troop of Hollywood A-Listers battle against the outcomes after [spoiler alert:] a bat disturbed from

Is Your Proposal Modernising?

The British web couldn’t get enough of this week’s meeting announcing swathes of job losses at the news division of tax funded broadcaster, BBC. Through this, I was also intrigued to learn of their original mission, “happier homes, broader culture and truer citizenship”, which is nowadays replaced by