Salespodder (Page 124)

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Selling In The Roaring Twenties?

So many an opinion piece across the waves about what the decade gone brought, and that which the oncoming may bring. These are usually fertile ground for a sales kick-off event any early-Jan. But especially 2020’s. Who foresaw all the major b2b selling changes since 2010? The near total

Manifesto Landing Pages UK GE19

> oh, yes, another one! 2015 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-general-election-2015-manifesto-designs/] , 2017 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-snap-general-election-2017-manifesto-designs/] and now 2019 offers up another chance to gauge how UK political manifesto presentation might aid our selling collateral. This time ’round, I was less interested in the actual glossy magazine shoot that has become th

Rosie's Boeing Anomaly & Your Failure

Boeing are such a large aviation manufacture that their recent shut down of the 737-Max plane production line looks set to reduce US economic output by a staggering 0.6% next quarter. But as so often, such largeness is accompanied by hubris. In the worst case, ongoing investigation as to

No, have a look now

Who wasn’t a Clive James fan? Glowing anecdote laden obits to the Anglicised Aussie revealed one [https://www.theguardian.com/culture/2019/dec/15/clive-james-remembered-by-john-simpson] of selling skill; > I was the editor of the pretentious student magazine Granta, and he’d got a sheaf of papers in his hand

Dundas Aqueduct, On-Costs & Your Price Objection Handle

Who doesn’t love an old ballad of lowest price blues? As well as a battle between purchase price tag and ongoing upkeep. Let’s then go back to the 1790s. I learn of those times’ groundbreaking canal building. Linking two of the the world’s then premier trading cities,

Gag Writer Right Reasons

Sometimes you must peek over into the other side. Comic and Crazy Rich Asians movie star Ronny Chieng has a couple of sharp observations about life today on his Netflix stand-up show. Shame when interviewed he lacks affability. Yet I did catch fascinating insight he shares learning from working on

Which Three To Focus On?

A presenter in the world of procurement shared with me a psychology tip they’d found works well. A big fan of rules of three – whether it be a structure like PREP or reminder to talk in triplets – they suggested that when shown any list, an audience will only remember

Three-Year Itch

What does the natural relationship graph look like for your sector? I remember fondly the business IT cycle I first sold into. We knew how often people were likely to review their current set-up. And how likely they were to then replace their existing supplier. Such maths certainly helped with

Are Your Loo Walls Valued Like Bigtime Party Planner's?

I often blog to stop office visual real estate being such an overlooked resource. As the end-of-year party season gets into full swing, I learn of another trick to make your walls talk. Leading party planner [https://www.dailymail.co.uk/femail/article-7782219/The-experts-stress-free-guide-perfect-party.html] to the moneyed class over

Spot The White-Ant

Thanks to continuing ripples from Aussie cricket cheating, I learn of white-anting [https://en.wikipedia.org/wiki/White_anting]; > …an Australian term for the process of internal erosion of a foundation. It is often used in reference to groups such as political parties or organisations where information from group insiders