Salespodder (Page 125)

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Trend-Jacking

> I added sea-sand to the latest batch of peanut butter and labeled it enriched with organic marine silica. It’s selling like mad. An opening (made-up, I think) sample from a broadsheet columnist [https://www.iol.co.za/capeargus/opinion/words-mean-what-ad-agency-wants-them-to-40215654] bemoaning us trampled consumers being deliberately ‘caught for

14yo Flip Flop Choice

Flip-flops, thongs, slops, zories, plakkies. Summers over the past decade has seen a tough battle for your beachwear -sandal cash. Brazilian firms have taken a strong hold, led by Havaianas, with (not-so?) copycat upstarts Ipanema gaining ground. I happened across a market stand exclusively selling both. An array larger than

New Year Forecast Pruning

[https://bureaudonald.com/] New Year. New Decade. New Funnel? This is a Dutch designer’s delightful approach to a prosperous 2020. It’s hardly a chasm-spanning step to map this thinking to a Sales Funnel. * make a list of all your current 2020 possible deals * what are your ideal deal

Ingredient X Lifecoach Stand Out Strength

More Resolutioning fluff yes, but one that could turn into tasty Sales foodstuff. One such ‘sage’ writing on the dailymail [https://www.dailymail.co.uk/femail/article-7822329/Lifecoach-Amana-Walker-reveals-New-Years-resolutions-fail.html] suggests that a mere one in twelve stick to their New Year commitments, with only one in five still sticking to

Beware The Ruinously Confused Buyer

The world’s most successful concert arena was not always such the beacon of popularity and profitability. London’s North Greenwich regeneration in time for 1999’s New Year’s Eve celebrations got mixed reviews back then. Even James Bond opening credit stardom from The World Is Not Enough couldn’

Cross-Selling Symphony

The incoming Chairman of American telecoms conglomerate Comcast gets plenty of positive press. Sector-beating stock price growth during his decade of acquisitive tenure as media arm NBCUniversal CEO. Apart from the voracious buying up of expensive broadcasting rights and other media giants, one policy appears to have borne organic fruit;

Selling In The Roaring Twenties?

So many an opinion piece across the waves about what the decade gone brought, and that which the oncoming may bring. These are usually fertile ground for a sales kick-off event any early-Jan. But especially 2020’s. Who foresaw all the major b2b selling changes since 2010? The near total

Manifesto Landing Pages UK GE19

> oh, yes, another one! 2015 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-general-election-2015-manifesto-designs/] , 2017 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-snap-general-election-2017-manifesto-designs/] and now 2019 offers up another chance to gauge how UK political manifesto presentation might aid our selling collateral. This time ’round, I was less interested in the actual glossy magazine shoot that has become

Rosie's Boeing Anomaly & Your Failure

Boeing are such a large aviation manufacture that their recent shut down of the 737-Max plane production line looks set to reduce US economic output by a staggering 0.6% next quarter. But as so often, such largeness is accompanied by hubris. In the worst case, ongoing investigation as to

No, have a look now

Who wasn’t a Clive James fan? Glowing anecdote laden obits to the Anglicised Aussie revealed one [https://www.theguardian.com/culture/2019/dec/15/clive-james-remembered-by-john-simpson] of selling skill; > I was the editor of the pretentious student magazine Granta, and he’d got a sheaf of papers in his