Salespodder (Page 131)

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A Marketing View Of Sales Phases

So much for AIDA [https://en.wikipedia.org/wiki/AIDA_(marketing)]? There are many proprietary buying processes. Whereas Sales funnel management tends to stick within a simplified suspect-prospect-client mode, Marketing outside of consumer-land considers more what happens before the project is given the Go. Rather unsnappily, BEFTB in the above

The Road To Success Is Always Under Construction

I’m not such a big fan of the purveyors of self-help mantras. Most of it, pure guff. Playing on insecurities with quasi-religious brainwashing akin to internet marketing fraudsters. Yet, as a friend of mine almost once remarked, among the fields of dung a rose doth grow. The motto above

Dawkins Nuisance Cold Call Hates

[https://twitter.com/RichardDawkins/status/1117719670247829505] The great evolutionary biologist Richard Dawkins has a twitter feed many might find a troubling yet perhaps ultimately rewarding place to visit. IRL though, it seems he gets hassled as well, but not from where you might expect. Back in the Nineties, I heard

Microscheduling That Key Prospect Meeting Through Nano-Agendaring

I’m not necessarily condoning this outright. Yet there is something within its structure that on specific occasion might just move the latest time management fad of micro-scheduling towards a decent sales tool. Let me first state that microscheduling [https://www.standard.co.uk/tech/smart-tech-microscheduling-efficiency-apps-a4072731.html] in its newly

Aware Of Tactical Changes Lately

As the latest thirteen-month year-long football season ends with far-flung pre-season friendlies merging seamlessly into the Super Cup curtain raiser and the new helter-skelter full season proper, I suffer the perils of listening to late-night talk radio. Former Eire football international Ray Houghton was being fawned upon in the studio

Nobody Let Google Bounce Stop Your Sale

Examples of #googlefail fill many a longform, listicle and captioned pictures story. Here’s one new to me. On the day in question, it appeared one of my recently posted gmails remained unsent. The message that appeared in my inbox to inform me was from; Bounce With text body (no

The Key Hopes Summary

> What are the key hopes I can take from this? I heard this at the end of an hour’s meeting. The potential client, a millennial lady, said it to the pitching male of similar age. Given the preceding detailed often techie discussions, I was quite struck by this ‘buyer’

Automatically Tempting

[https://automattic.com/work-with-us/] This random ad flashed before me. Occupying only a small fraction of the laptop screen, it still caught my eye. And not only because I was one of their very first bloggers on the WordPress platform developed by these pre-2.0 digital natives. Their original was

Designing Your Own Moon Landing Mission Patch

Very much enjoying the mass of #moonlanding50 documentaries as we hit this momentous anniversary. The image up-top takes the stars from the Flat Earth Society (I know!) and puts them in the two main colours of the circular bands around Apollo 11’s badge. This alone, in your own colours

Easy To Slip Up On Distinguish Yourself Question

Amazing what you can catch on a company’s reception area telly. This one happened to be showing a rolling news channel. Thankfully not the tax funded state broadcaster’s. A no-frills airline offshoot, Easy Hotel chief exec Guy Parsons must’ve been relishing the glorious pr coup of airtime