Salespodder (Page 189)

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Shaping Your Prospect's Reminiscence Bump

This week I learn that psychologists uncovered their reminiscence bump. It suggests that the older we get, the less well we remember those ‘middling’ years. Adolescent experiences retain strength, as do many things which are fresh in the mind. Yet our Autumnal reflections find those times in between easily fade.

Embedding Your Dutch Reach

I must confess that when I heard we must embrace the Dutch Reach my attention continued with a fair degree of caution. Then I learned *phew* that it was all about preventing cyclists from crashing into your vehicle to end the feared “car-dooring”. By learning to open your car door

Ho Ho Ho Apple New iPhone Big Demo Fail

Wow. Who’s out of a job this morning? Is it perhaps Craig Federighi? Apple’s bumbling (Senior VP) Software Engineering bigwig? Or whoever promised him his money shot would work like a dream on the big launch demo? If you haven’t seen the twenty second car crash in

How To Better Spend That Year Lost To Snooze

[http://www.dailymail.co.uk/femail/article-4872182/Seven-step-formula-morning-person.html] So it is a true fact. We waste 267 days of our entire life from hitting our alarm clock snooze button. Just imagine what you could do with that precious time back… I can sense the web’s legion of self-proclaimed

There's Good And There's Sellable

A Times of London Friday Arts pullout piece caught my Sales eye. “Top tips” from “theatre impresario Nica Burns”; How to have a hit in the West End: my 10-step guide. As is sadly the way, the title slightly misleads. Yet her list contained at least one useful selling spotlight;

Deal Hurricane Spaghetti Models

As the latest ‘worst ever’ hurricane, Irma, slams through the Caribbean, I saw for the first time the forecast amalgam of the spaghetti model. The idea is that every weather watcher that suggests where the cyclone is headed has their path plotted. You can see by how much they differ

Slide As Coloured Text Doc

[https://salespodder.com/content/images/wordpress/2015/10/howtheproductworks-seenslide-4-3.jpg] This is an abridged replica of a real-life slide. The bouncy Millennial showing it, talked whilst mostly looking at the screen, rather than audience. Repeatedly tasseling her hair, giving an air of indifference. Although not impossible, it is extremely hard

How You Label People Can Make A Real Difference

[https://salespodder.com/content/images/wordpress/2014/04/teammemberuniformlabel.jpg] Witnessed on a train I was alighting recently. Here’s a commonly seen style of corporate clothing. The casual uniform with banner emblazoned on its back. > Team Member Research abounds that diagnostic labels matter. Like assigning students into groups

So You're Passionate About Coffee, Meh...

…we are passionate about coffee The opening statement of blackboard marketing Bronx-scrawl in another independent coffee shop I happened across lately. I realised my tendency to zone out when someone mentions to me they are “passionate” about something or other. I remember my early days of a new venture at

Spotting Selling Echophenomenon

Everyone knows that yawning is supposedly contagious, right? Even if I didn’t know its biology term; oscitation. “Supposedly” being the debate, despite some academics ‘supposedly’ proving it to be a real ‘thing’ this week. Still, I was alert to finding that such unintentional responses are known as echophenomenon [https: